Insight

Unlocking an Auto Product Safety Mystery

After a rear-end collision left their two young children with severe head injuries, the Reavis family had many questions and no one to turn to for help.

Frank L. Branson Toyota Payout
Best Lawyers

Best Lawyers

June 12, 2019 11:59 AM

The path to unlocking the mystery began with a call to The Law Offices of Frank L. Branson, a firm known for courtroom prowess, as well as specific expertise in the kind of painstaking multidisciplinary investigations that such cases demand. During the course of his career, firm founder Frank L. Branson has been involved in some of the most important product defect lawsuits in the nation, including landmark litigation involving: the recall of millions of Firestone tires; rollovers of SUV’s including the Jeep CJ series, the Ford Explorer, the Nissan Pathfinder, and others; and issues including roof strength, seat belt design and performance, and most recently, car seat design, testing, and performance.

For Mr. Branson, the Reavis family’s case spoke to his belief in the law and his motivation for opening his trial-focused firm more than three decades ago. “We do this work for one reason,” he says. “Lawyers have a unique ability to help when no one else can and to make the country a safer place. There are many rewards when we do our work the right way, but helping people who have no other hope is what makes me excited to come to work every day.” The Branson team mounted an exhaustive investigation of the seats and safety components in Toyota’s Lexus ES 300 and of Toyota’s knowledge of the dangerousness of the seats. Stonewalled by an army of defense lawyers, Branson’s firm won an important ruling that compelled Toyota to make a corporate representative available to provide testimony regarding the structure, content,– and location of the corporation’s intricate electronic record-keeping systems so that the firm could make every effort to obtain all of the relevant information held by the automaker. Branson also retained experts and had them acquire a “test buck,” equivalent to the vehicle involved in the crash to perform a rigorous series of tests under the same conditions as the crash. Branson had his experts monitor child-sized
crash dummies were used to measure how a crash of this nature would affect children in the back seats. The eye-opening results revealed how the seatbacks were prone to collapse backward upon rear impact, placing backseat occupants in danger of serious injury.

We’re choosy about the cases we accept, and we take each one with the full intention of trying it to a jury.

Jurors in the trial took special note of Branson’s powerful demonstrative evidence. The record verdict of $242 million included $144 million in exemplary damages meant to punish the automaker for failing to fix the design defect or warn the public. It was the No. 3 product defect verdict in the U.S. in 2018, according to VerdictSearch. As a result, Mr. Branson and his trial team received the Product Liability Trial Team of the Year award from the National Trial Lawyers, and Mr. Branson was honored as one of the 50 Most Influential Lawyers in America .

Record verdicts and settlements are nothing new for the Branson firm. There was the catastrophic failure of a thrill ride at the State Fair of Texas and the crash of American Airlines Flight 1420 in Little Rock. Branson represented a Dallas Cowboys Special Teams coach and scout when their backs were broken in the collapse of a Cowboys practice facility. In a lawsuit involving serious injuries involving a collegiate soccer standout, a federal jury ruled for the first time that the Mitsubishi Montero Sport SUV was unsafe, and a Tucson Arizona jury made the same finding as to the Nissan Pathfinder. Mr. Branson’s cross-examination of auto industry executives in the Ford/Firestone litigation has been described as a textbook example of how to prosecute such claims. In addition, Mr. Branson and his firm have secured nationally recognized verdicts and settlements against negligent trucking companies and charter bus operations, airlines, and energy companies, and their work has resulted in commitments from companies to improve the safety of their products and services.

“We’re choosy about the cases we accept, and we take each one with an eye toward trial,” says Mr. Branson. “Opposing counsel quickly understand that we’re serious. I’ve found that that approach really enhances our recovery for clients, whether it’s at trial or at the settlement table.”

At the core of this firm’s work is a conviction that lawyers can make a difference in their clients’ lives through tenacity, experience, and devotion to their cases.

Related Articles

Catastrophic Personal Injury


by Best Lawyers

Trial legend Frank Branson finds success mixing technology and new skills with vast courtroom experience.

Catastrophic Personal Injury

Unwavering Dedication to Clients


by Best Lawyers

Trial attorneys Michael Lyons and Chris Simmons find motivation when the result means everything.

Trial Attorneys at Lyons & Simmons

Dan Sciano Renaissance Lawyer


by Justin Smulison

Tinsman & Sciano recently celebrated 50 years as greater San Antonio’s leading trial law firm for civil litigation and personal injury. Daniel J.T. Sciano obtained judgments for his clients in both Federal and State courthouses in 2021. A trial lawyer with many talents and diverse knowledge of the law.

Tinsman & Sciano Celebrates 50

Engineered for Success


by Justin Smulison

Koskoff’s product-liability leader, Bill Bloss, explains how his group combines legal knowledge with engineering insight for the benefit of their clients—and future consumers as well

Bill Bloss Best Lawyers 2020

A Cohesive Team


by Best Lawyers

How Bentley & More LLP Combined Forces

A Cohesive Team

A Warrior for Clients


by Best Lawyers

Michael P. Lyons stands up.

Lyons Roaring Through Complex Disputes

E-Scooters: Spontaneous Fun or Serious Danger?


by Linda J. Chalat

Reports of serious injury raise questions over the legality of electric scooters—even as ridership grows.

Are E-Scooters Legal in Colorado?

Safety Tips for Cooking with Grease and Oil


by Jason W. Konvicka

Cooking with oil or grease can result in delicious meals, but there are a number of risks involved.

Cooking Safety

Understanding Statute of Limitations in Personal Injury Cases


by Best Lawyers

In personal injury cases, the statute of limitations can vary depending on several factors. To navigate the process, consider hiring a legal professional.

Animated woman holding a clock and coin while balancing on plank

Why You Should Hire a Lawyer When Filing a Personal Injury Lawsuit


by Best Lawyers

When filing personal injury claims, which is typically a complex and distressing process, consider consulting with an experienced personal injury attorney.

Unseen individual with hand brace points to a legal contract

IN PARTNERSHIP

What to Do if the Other Driver Doesn't Report the Accident


by Rick Lopez

Call 911 to report a car accident if the other driver refuses to report the car crash. Learn more about what to do after a car accident occurs in Texas here.

Unseen individual writing up report with cracked windshield in background

The Benefits of Hiring a Lawyer for Medical Negligence Cases


by Best Lawyers

Best Lawyers assesses the complex nature of medical negligence litigation and why hiring an experienced lawyer could impact the outcome of your claim.

Woman in hospital gown sits on bed

IN PARTNERSHIP

When the Result Means Everything


by Lyons & Simmons

Michael Lyons and Christopher Simmons, Texas-based trial attorneys and founders of the firm Lyons & Simmons, are dedicated to finding justice for their clients.

Two suited lawyers walk side by side while talking

IN PARTNERSHIP

This Man Can Protect You From Unsafe Trucks


by The Law Offices of Frank L. Branson

Texas-based listed lawyer Frank L. Branson has dedicated his legal career to helping consumers, representing the families and victims of serious truck accidents.

Suited man sits behind desk and writes on notepad

Your Fault or My Fault, It All Goes Through No-Fault


by Michael L. Taub

The No-Fault System, which helps victims receive payment for accident-related medical bills, does not always regard minor accidents on court dockets.

Man at steering wheel leaning forward grasping sore neck

IN PARTNERSHIP

Mastering the Art of Trial Practice


by John Fields

With its billion-dollar track record, Morelli Law Firm has earned a reputation as one of the country's most successful trial firms.

Morelli and team at table in office with windows

Trending Articles

A Celebration of Excellence: The Best Lawyers in Canada 2024 Awards


by Best Lawyers

As we embark on the 18th edition of The Best Lawyers in Canada™, we are excited to highlight excellence and top legal talent across the country.

Abstract image of red and white Canada flag in triangles

The Long, Short, Thick and Thin of It


by Avrohom Gefen

“Appearance discrimination” based on employees’ height and weight is the latest hot-button issue in employment law. Here’s a guide to avoid discrimination.

Woman stands in front of mirror holding suit jacket

Trailblazing Titans of the Industry: Announcing the 4th Edition Best Lawyers: Ones to Watch® in America


by Best Lawyers

Best Lawyers honor and celebrate these talented, innovative newer lawyers who are trailblazing their way to victories in courtrooms across the country.

Connected web above map of the U.S.

Announcing the 2023 The Best Lawyers in America Honorees


by Best Lawyers

Only the top 5.3% of all practicing lawyers in the U.S. were selected by their peers for inclusion in the 29th edition of The Best Lawyers in America®.

Gold strings and dots connecting to form US map

Pearls of Wisdom: Celebrating 30 Editions of Best Lawyers’ Rankings


by Best Lawyers

In celebration of our landmark 30th edition, Best Lawyers’ leadership explains how the world’s original and most trusted legal awards maintain their esteem, integrity and reputation for excellence among the top legal entities and their clients.

Best Lawyers logo for 30th edition release with gold glitter in background

Vanguards of Victory: Best Lawyers: Ones to Watch in Canada 2024


by Best Lawyers

The third edition of Best Lawyers: Ones to Watch in Canada™ has been announced, and the lawyers showcased by these awards are rising to the challenge each day as advocates for clients all across the country.

Blue and black background with small squares connected by lines

Best Lawyers: Ones to Watch in America for 2023


by Best Lawyers

The third edition of Best Lawyers: Ones to Watch in America™ highlights the legal talent of lawyers who have been in practice less than 10 years.

Three arrows made of lines and dots on blue background

Announcing the 2023 The Best Lawyers in Canada Honorees


by Best Lawyers

The Best Lawyers in Canada™ is entering its 17th edition for 2023. We highlight the elite lawyers awarded this year.

Red map of Canada with white lines and dots

The Best Lawyers in South Africa™ 2023


by Best Lawyers

Best Lawyers proudly announces lawyers recognized in South Africa for 2023.

South African flag

What the Courts Say About Recording in the Classroom


by Christina Henagen Peer and Peter Zawadski

Students and parents are increasingly asking to use audio devices to record what's being said in the classroom. But is it legal? A recent ruling offer gives the answer to a question confusing parents and administrators alike.

Is It Legal for Students to Record Teachers?

IN PARTNERSHIP

How Long Does a Felony Stay On Your Record in California


by Peter Blair

A felony can remain on your record for life in California. Some felonies qualify for expungement. Learn how to remove a felony conviction from your record in California.

Hand setting bird free out of a guarded fence

IN PARTNERSHIP

Thomson Rogers: Toronto Personal Injury Lawyers


by Thomson Rogers

Since establishment in 1935, Toronto-based firm Thomson Rogers has consistently delivered results for their clients struggling through complex litigation.

Top of a Staircase Featuring Two Large Black Doors with Bookshelves and Chairs on Each Side

Incendiary Behavior


by Lyssa A. Roberts and Rahul Ravipudi

California’s future will see more frequent wildfires caused by faulty equipment. Litigation tied to recent Golden State infernos shows the way forward.

Mountain range with glow of wildfires behind it

The Upcycle Conundrum


by Karen Kreider Gaunt

Laudable or litigious? What you need to know about potential copyright and trademark infringement when repurposing products.

Repurposed Products and Copyright Infringemen

Announcing the 2022 Best Lawyers® in the United States


by Best Lawyers

The results include an elite field of top lawyers listed in the 28th Edition of The Best Lawyers in America® and in the 2nd Edition of Best Lawyers: Ones to Watch in America for 2022.

2022 Best Lawyers Listings for United States

The Best Lawyers in Australia™ 2024 Launch


by Best Lawyers

Best Lawyers is excited to announce The Best Lawyers in Australia™ for 2023, including the top lawyers and law firms from Australia.

Australian Parliament beside water at sunset