Digital Marketing Platform for Firms
From Recognition to Results: Enhance Your Visibility, Win Clients
Best Lawyers offers a high-impact way to boost your visibility, credibility and digital marketing strategy.
With elite recognition, SEO-enhancing backlinks and premium profiles, you’ll connect with more clients and stand out in the legal industry.
Elite Accreditation
Recognition that can’t be bought.
Third party validation trusted by GCs.
Tools that elevate your brand.
Big impact at a low lift.
Visibility that drives business.
SEO-optimized presence across trusted platforms.
Built for the realities of modern legal marketing.
Make a bigger impact with efficiency.
Accreditation that proves you are one of the top lawyers
13m+
ballots cast every year (in the US), peer-driven, no self-nomination
3%
of lawyers recognized in the rankings globally
75%
of ranked lawyers are more likely to refer another ranked lawyer
Ready to Leverage Your Recognition?
The Best Lawyers Digital Marketing Platform offers three bundle options tailored to your firm’s goals.
Visibility Tier
For Firms that Want to
- Appear in search when clients are looking.
- Build trust without added outreach.
- Strengthen the impact of their Best Lawyers recognition.
- Attract more traffic without managing complex SEO.
- Differentiate in competitive practice areas.

Business Development Tier
For Firms that Want to
- Strengthen their reputation with client-facing content.
- Set up and optimize their Best Lawyers profiles with personalized guidance.
- Showcase expertise through thought leadership opportunities.
- Publish recognition where clients and peers will see it.
- Build credibility with client testimonials.

Market Leader Tier
For Firms that Want to
- Receive expert support to submit nominations correctly and confidently.
- Stay ahead of competitors with early access to rankings and insights.
- Obtain honest client feedback to improve relationships and performance.
- Have dedicated access to our research team for survey submissions.

Platform Tier Comparison
Compare Plans. Choose What Fits Your Firm Best.
Visibility Tier
Designed for firms that want to strengthen SEO, build credibility and drive more qualified traffic.
Show up in search results when clients are looking
Get more value from your Best Lawyers recognition
Drive more traffic to your website without managing complex SEO
Stand out in crowded practice areas
What You Get
Lawyer and Firm Profiles on BestLawyers.com and BestLawFirms.com*
Access to award badges
Backlinks to Best Lawyers and Best Law Firms for SEO enhancement
Content PRO
Smithy AI
Research PRO
Business Development Tier
For firms that want to bolster their credibility among clients & peers through impactful content.
Save time writing and updating profiles
Strengthen your reputation with client-facing content
Showcase expertise through thought leadership opportunities
Publish your recognition where clients and peers will see it
Build credibility with client testimonials
Lawyer and Firm Profiles on BestLawyers.com and BestLawFirms.com*
Access to award badges
Backlinks to Best Lawyers and Best Law Firms for SEO enhancement
Content PRO
Smithy AI - Leverage AI-powered text rewriting and content generation for refreshed profiles
Content Publishing on BestLawyers.com
Press Release Generator for Announcements
Concierge Profile Setup to optimize Best Lawyers and Best Law Firms presence
Expanded Best Law Firms search cards on BestLawFirms.com*
Smithy AI
Present your firm with confidence. Keep profiles dynamic, accurate and aligned with your brand.
Generate original, search-optimized content that signals authority to Google.
Save 5 hours on average a month managing profiles and optimizing content.
Research PRO
Market Leader Tier
For firms looking for a strategic research partnership to leverage their reputation and lead the field.
Stay ahead of competitors with early access
Get expert support to submit nominations correctly and confidently
Set up and optimize Best Lawyers profiles with personalized guidance
Get honest client feedback to improve relationships and performance
Lawyer and Firm Profiles on BestLawyers.com and BestLawFirms.com*
Access to award badges
Backlinks to Best Lawyers and Best Law Firms for SEO enhancement
Content PRO
Smithy AI - Leverage AI-powered text rewriting and content generation for refreshed profiles
Content Publishing on BestLawyers.com
Press Release Generator for Announcements
Concierge Profile Setup to optimize Best Lawyers and Best Law Firms presence
Expanded Best Law Firms search cards on BestLawFirms.com*
Smithy AI
Present your firm with confidence. Keep profiles dynamic, accurate and aligned with your brand.
Generate original, search-optimized content that signals authority to Google.
Save 5 hours on average a month managing profiles and optimizing content.
Research PRO
Access to Nominations Uploader
One-on-One Research Consultation Call with Best Lawyers experts
Invitations to Exclusive Webinars on legal marketing and recognition
Early Access to Best Law Firms Rankings
Client Insights Report
Best Law Firms Client Comments
Partner with Us for Strategic Growth
Your dedicated Best Lawyers representative is here to help—whether you need guidance, support or details about our year-round marketing, content and advertising opportunities.