Insight

Women of Influence Award Winner: Christina Bost Seaton

Attorney Christina Bost Seaton Q&A
Best Lawyers

Best Lawyers

March 27, 2017 12:01 PM

How do you think firms/companies can develop environments fertile for success?

One of the best ways employers can foster an environment fertile for success is by training employees to recognize and correct for their implicit biases. This helps to create a workplace culture where employees are more likely to have the opportunity to succeed on the basis of their merit.

Harvard University’s Project Implicit continues to demonstrate the numerous ways in which each of us harbors—often unknowingly—associations between certain types of people and their perceived strengths and weaknesses. By learning how to identify our implicit biases, we can re-design our processes and systems to try to protect against these biases and protect against our own biases when making decisions.

What strategies do you employ to win business?

For me, the best strategy to win business has been maintaining real, authentic relationships with people from a variety of stages of my life. In my experience, clients hire lawyers, not law firms. Some of my clients hired me because we were already friends, and others hired me because I was referred to them by someone they trusted. Each and every client came to me as a result of my personal relationships, and many of my clients have become my friends over time.

By what standards do you measure success?

I think each of us can only measure success by our own standards. There is no one measure of success. One of the best things about getting older, for me, has been gaining the confidence to benchmark my success against myself and my goals as opposed to against other people.

For me, success has meant reaching a point where I have control over my career. I am able to decide what kind of work I want to be doing, how many hours I want to be billing, and from where I want to work each day or whether I’d like to take a morning off so I can go with my daughter to her music class. My vision of success—today—isn’t about maximizing the dollars I take home or the prestige of the name on my business card (although both things are important to me), but instead, it’s about exercising control. By having increased control over my career, I am also able to devote time to other things that are also important to me, such as my volunteer service and my family. My vision of success may be very different 10 or 20 years from now.

Related Articles

For the Greater Good


by Nancy Lippincott

San Francisco nonprofit specialist Rosemary Fei on advice for young careerist women and helping make the world a better place.

2018 Lawyer of the Year Winner Rosemary Fei

Women of Influence Awards: About Awards and the Coalition


by Best Lawyers

Coalition of Women’s Initiatives in Law

Women of Influence Award Winner: Naomi Waltman


by Best Lawyers

Attorney Naomi Waltman Q&A

Women of Influence Award Winner: Rhonda McLean


by Best Lawyers

Attorney Rhonda McLean Q&A

Women of Influence Award Winner: Meredith Ritchie


by Best Lawyers

Attorney Meredith Ritchie Q&A

Women of Influence Award Winner: Katherine Minarik


by Best Lawyers

Attorney Katherine Minarik Q&A

Women of Influence Award Winner: Nneoma Maduike


by Best Lawyers

Attorney Nneoma Maduike Q&A

Women of Influence Award Winner: Elizabeth McNamara


by Best Lawyers

Attorney Elizabeth McNamara Q&A

Women of Influence Award Winner: Margo Wolf O'Donnell


by Best Lawyers

Attorney Margo Wolf O'Donnell Q&A

Women of Influence Award Winner: Marcia Owens


by Best Lawyers

Attorney Marcia Owens Q&A

Women of Influence Award Winner: E. Lynn Grayson


by Best Lawyers

Attorney E. Lynn Grayson Q&A

Women of Influence Award Winner: Leslee Cohen


by Best Lawyers

Attorney Leslee Cohen Q&A

Women of Influence Award Winner: Jennifer Kenedy


by Best Lawyers

Attorney Jennifer Kenedy Q&A

Trending Articles

Introducing the 2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore


by Jennifer Verta

This year’s awards reflect the strength of the Best Lawyers network and its role in elevating legal talent worldwide.

2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore

Effective Communication: A Conversation with Jefferson Fisher


by Jamilla Tabbara

The power of effective communication beyond the law.

 Image of Jefferson Fisher and Phillip Greer engaged in a conversation about effective communication

The 2025 Legal Outlook Survey Results Are In


by Jennifer Verta

Discover what Best Lawyers honorees see ahead for the legal industry.

Person standing at a crossroads with multiple intersecting paths and a signpost.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Jefferson Fisher: The Secrets to Influential Legal Marketing


by Jennifer Verta

How lawyers can apply Jefferson Fisher’s communication and marketing strategies to build trust, attract clients and grow their practice.

Portrait of Jefferson Fisher a legal marketing expert

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

A Guide to Workers' Compensation Law for 2025 and Beyond


by Bryan Driscoll

A woman with a laptop screen reflected in her glasses

Best Lawyers Launches CMO Advisory Board


by Jamilla Tabbara

Strategic counsel from legal marketing’s most experienced voices.

Group photo of Best Lawyers CMO Advisory Board members

Common Law Firm Landing Page Problems to Address


by Jamilla Tabbara

Identify key issues on law firm landing pages to improve client engagement and conversion.

Laptop showing law firm landing page analytics

Changes in California Employment Law for 2025


by Laurie Villanueva

What employers need to know to ensure compliance in the coming year and beyond

A pair of hands holding a checklist featuring a generic profile picture and the state of California

New Employment Law Recognizes Extraordinary Stress Is Everyday Reality for NY Lawyers


by Bryan Driscoll

A stressed woman has her head resting on her hands above a laptop

Turn Visitors into Clients with Law Firm Website SEO That Converts


by Jamilla Tabbara

Learn how to create high-converting law firm landing pages that drive client engagement and lead generation.

Laptop screen displaying website tools to improve client conversion rates

SEO for Law Firms: Overcoming Common Challenges


by Jamilla Tabbara

Tackle common SEO challenges and take the next step with our guide, How to Make Your Law Firm Easier to Find Online.

Graphic image of a phone displaying SEO rankings, with positions 1, 2 and 3 on the screen

6 Steps to Finding the Right Keywords for Your Legal Content


by Jamilla Tabbara

Follow a practical guide to keyword research and boost your law firm’s SEO to reach more potential clients.

 letters symbolizing keywords for legal content

Is Your Law Firm Missing Key Client Acquisition Opportunities?


by Jamilla Tabbara

Discover our free resource to identify ways to stand out and attract more clients.

Arrows and light bulbs rising, symbolizing growth and client acquisition opportunities for law firms

Why Mobile Optimization for Legal Websites Is Essential


by Jamilla Tabbara

Mobile optimization helps law firms build credibility, connect with clients and improve digital marketing.

A group of mobile devices with websites perfectly optimized for smaller screens.