Insight

An Interview With Serhiy V. Piontkovsky of Baker McKenzie

The head of Baker McKenzie's Real Estate practice group in Ukraine discusses the firm's standout attorneys.

Baker McKenzie Wins Law Firm of the Year
Best Lawyers

Best Lawyers

October 12, 2018 09:59 AM

Serhiy V. Piontkovsky, the head of Baker McKenzie's Energy, Chemicals, Mining and Infrastructure and Real Estate practice groups, was drawn to real estate and construction because the subject matter is tangible and the results are visible. In an interview with Best Lawyers CEO Phillip Greer, Serhiy discusses what else he strives for in his field, including finding practical, commercially viable solutions for his clients.

What inspired you to focus on real estate?

Early on, I wanted to see tangible results beyond just our legal advice or assistance to clients. What was the ultimate reason for our legal recommendation? What did the client get as a result? In the end, just seeing some new developments was very effective for me: a beautiful building on what was before just a field. You can see those results. You can touch them. And it makes you really proud to be a part of making it happen. In terms of joining Baker McKenzie, I was initially drawn in by the brand and the reputation. As it often happens in the modern world, at least superficially, brands and reputation have some influence over our decision making. Baker McKenzie is a very influential brand name and maintains a very good reputation. And then, of course, I met people at the office. I believe that we have one of the strongest teams here in the Ukrainian legal market.

Are there any attorneys whom you'd like to recognize as particularly valuable to the firm?

Yes, I would like to mention my partner Lina Nemchenko. Lina has been with our firm for more than 10 years. She started as a junior lawyer and now she's one of my partners and she represents, as a leading lawyer, many well-known international companies doing real estate business in Ukraine. Also, in Baker McKenzie's Ukraine office we just launched a new practice: the IT practice, which is headed by Oleksiy Stolyarenko, our very talented, young lawyer. In further news, we developed a new practice in the healthcare industry group. We just promoted Olha Demianiuk as our new partner heading the new healthcare industry in Ukraine. So that's what I wanted to share about the firm, our attorneys and our local office in general.

I would also like to mention that we just had our financial year-end, as Baker McKenzie's financial year runs from July to the end of June. Globally, our revenues reached USD 2.9 billion. That's Baker McKenzie's global revenue for the financial year just past, almost USD 3 billion, 10 percent more than in the previous year. As a team, we are all very proud of that.

What trends in the real estate sector have you witnessed this past year, and do you see those trends continuing in the coming years?

To start, we see the market is becoming more active. Unlike, for instance, the European property market, Ukraine's entry into the growing real estate market came much later. This was, in part, due to the conflict in Eastern Ukraine, which had a general effect on the property market in Ukraine. Finally, in the last year, we've seen some recovery in real estate prices and that's why we are seeing more deals. We also see that banks—which foreclosed on some bad loans and property deals a while ago—are trying to dispose of those assets, which of course are not their core business. So, we are seeing more and more deals in that market now that the banks are disposing of those properties and their new buyers are succumbing and buying them.

In the legal area, we're seeing a shift where clients are expecting lawyers to become more efficient (in terms of their work) and more cost-efficient. This is quite evident, as in many areas we are seeing a trend of moving from the billable hour to seeking budgets and moving to so-called "alternative fee arrangements." There is still a combination of the typical fees that lawyers used to charge in the past, but now we can see that clients are demanding we come up with creative solutions. Clearly, this is a change in practice that will continue going forward.

How does your firm stay agile in the face of competitors?

I think the reason we are one of the leaders in our area, and a leading law firm in real estate in Ukraine, is because we have an excellent team of lawyers. We are not just lawyers who know the law. It's not enough now just to be a good lawyer. To get ahead of the competition, a good lawyer also needs to understand how the industry works. You need industry knowledge and an understanding of what the client expects, not only from a legal point of view but from a commercial and business point of view. Furthermore, success in the face of competitors requires a deep knowledge of industry players: property agents, brokers, consultants, and architects. And of course, a good reputation. Tapping into this industry knowledge is our goal when we train our lawyers, to give them not only a solid legal framework but also give them industry training and crucial contextual information.

We often invite industry players to come and present, not only legal issues, but commercial issues, construction issues, and sometimes technical issues in a case. Doing so gives us the opportunity to speak the same language as the client, to understand the client very quickly, and to provide the client, not with theoretical, but very practical advice. We aim to go beyond simply describing the legal issues or legal problems, but to find a solution—a practical solution. Clients want what is commercially acceptable but at the same what is in accordance with legal requirements. That is the most important thing. It's not easy to find such a solution but the art of property law and the skill of the property lawyer is, ultimately, to provide the client with such a practical and legal solution.

Related Articles

What Do Your Clients Want, Anyway?


by Emilia Levisay

Law Firm Strategies to Best Serve Clients.

Sticky notes on black chalk board that says quality, cost, and efficiency

An Interview With Egorov Puginsky Afanasiev & Partners


by Best Lawyers

Russia's 2020 "Law Firm of the Year" in Arbitration & Mediation Law

An Interview With Egorov Puginsky Afanasiev

An Interview With Bryan Cave Leighton Paisner


by Best Lawyers

Russia’s 2020 “Law Firm of the Year” honoree for Real Estate Law

Bryan Cave Leighton Paisner–LFOTY

David Ackert's Top Advice on Social Media and Client Prospecting


by Best Lawyers

The president of Ackert Inc. offers his insights on business development to Best Lawyers following the 2019 Legal Marketing Association Annual Conference.

Social Media Tips for Law Firms

Monica Biringer and Firoz Ahmed on Canada's Changing Tax Practice


by Best Lawyers

The attorneys from Canada's 2019 "Law Firm of the Year" winning Osler, Hoskin & Harcourt look at their achievements over the past year.

Osler, Hoskin & Harcourt Interview

Trending Articles

Introducing the 2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore


by Jennifer Verta

This year’s awards reflect the strength of the Best Lawyers network and its role in elevating legal talent worldwide.

2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore

Revealing the 2026 Best Lawyers Awards in Germany, France, Switzerland and Austria


by Jamilla Tabbara

These honors underscore the reach of the Best Lawyers network and its focus on top legal talent.

map of Germany, France, Switzerland and Austria

Effective Communication: A Conversation with Jefferson Fisher


by Jamilla Tabbara

The power of effective communication beyond the law.

 Image of Jefferson Fisher and Phillip Greer engaged in a conversation about effective communication

The 2025 Legal Outlook Survey Results Are In


by Jennifer Verta

Discover what Best Lawyers honorees see ahead for the legal industry.

Person standing at a crossroads with multiple intersecting paths and a signpost.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Jefferson Fisher: The Secrets to Influential Legal Marketing


by Jennifer Verta

How lawyers can apply Jefferson Fisher’s communication and marketing strategies to build trust, attract clients and grow their practice.

Portrait of Jefferson Fisher a legal marketing expert

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

A Guide to Workers' Compensation Law for 2025 and Beyond


by Bryan Driscoll

A woman with a laptop screen reflected in her glasses

Medical Malpractice Reform Trends in Texas, Utah, Georgia and SC


by Bryan Driscoll

A fresh wave of medical malpractice reform is reshaping the law.

Medical Malpractice Reform Trends hed

Why Jack Dorsey and Elon Musk Want to 'Delete All IP Law'


by Bryan Driscoll

This Isn’t Just a Debate Over How to Pay Creators. It’s a Direct Challenge to Legal Infrastructure.

Elon Musk and Jack Dorsey standing together Infront of the X logo

Best Lawyers Launches CMO Advisory Board


by Jamilla Tabbara

Strategic counsel from legal marketing’s most experienced voices.

Group photo of Best Lawyers CMO Advisory Board members

Changes in California Employment Law for 2025


by Laurie Villanueva

What employers need to know to ensure compliance in the coming year and beyond

A pair of hands holding a checklist featuring a generic profile picture and the state of California

Common Law Firm Landing Page Problems to Address


by Jamilla Tabbara

Identify key issues on law firm landing pages to improve client engagement and conversion.

Laptop showing law firm landing page analytics

New Employment Law Recognizes Extraordinary Stress Is Everyday Reality for NY Lawyers


by Bryan Driscoll

A stressed woman has her head resting on her hands above a laptop

Best Lawyers Introduces Smithy AI


by Jamilla Tabbara

Transforming legal content creation for attorneys and firms.

Start using Smithy AI, a content tool by Best Lawyers

How to Create High-Converting Landing Pages for Your Law Firm


by Jamilla Tabbara

Learn how to create high-converting law firm landing pages that drive client engagement and lead generation.

Laptop screen displaying website tools to improve client conversion rates