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Lawyer Profile

Image of Melanie Howard

Melanie Howard

Loeb & Loeb LLP
  • Recognized Since:
    2020
  • Recognized in:
    Advertising Law
  • Law School:
    Harvard University
  • Website:
    http://www.loeb.com
  • Location:
    10100 Santa Monica Boulevard, Suite 2200
    Los Angeles, CA 90067

Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial.

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, e-commerce solutions, technology vendor agreements and other data intensive transactions.

Melanie currently serves as Secretary and Board member of Saving Innocence, a non-profit organization focused on combating sexual slavery and trafficking. She also maintains an active pro bono practice.

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  • Lawyer Bio
  • Client Comments
  • Firm Details
  • News & Media

Lawyer Bio

Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial.

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, e-commerce solutions, technology vendor agreements and other data intensive transactions.

Melanie currently serves as Secretary and Board member of Saving Innocence, a non-profit organization focused on combating sexual slavery and trafficking. She also maintains an active pro bono practice.

  • Education
  • Award List

Education:

  • Harvard University , J.D.
  • Williams College, B.A.

Recognized in The Best Lawyers in America for work in:

  • Advertising Law
 

Lawyer Client Comments

Firm Details

Image for Loeb & Loeb LLP View Firm Profile
Loeb & Loeb LLP
http://www.loeb.com
 
Headquarters
10100 Santa Monica Boulevard, Suite 2200
Los Angeles, CA 90067
(310) 282.2000
8 Office Locations
in 3 Countries

China: Global Firms

China: Global Firms

Beijing, China: Global Firms

Suite 4301, Tower C,

Beijing Yintai Center

Two Jianguomenwai Dajie

Beijing 100020

China: Global Firms

86 10 5954 3500

Get Directions

Hong Kong

Hong Kong

Hong Kong, Hong Kong

21st Floor, CCB Tower

3 Connaught Road Central

Hong Kong

Hong Kong

852 3923 1111

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United States

United States

California

California

San Francisco, CA

Two Embarcadero Center, Suite 2320

San Francisco, CA 94111

United States

(415) 903.3200

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District of Columbia

District of Columbia

Washington, DC

901 New York Avenue, NW, Suite 300 East

Washington, DC 20001

United States

(202) 618.5000

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Illinois

Illinois

Chicago, IL

321 North Clark, Suite 2300

Chicago, IL 60654

United States

(312) 464.3100

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New York

New York

New York, NY

345 Park Avenue

New York, NY 10154

United States

(212) 407.4000

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Tennessee

Tennessee

Nashville, TN

35 Music Square East, Suite 310

Nashville, TN 37203

United States

(615) 749.8300

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News & Media

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