David W. Sar

David W. Sar


Brooks, Pierce, McLendon, Humphrey & Leonard LLP

Recognized since 2008

Greensboro, North Carolina

Practice Areas

Advertising Law

Litigation - Intellectual Property

Litigation - Patent

Patent Law

Trade Secrets Law

Trademark Law

Lawyer of the Year Badge - 2022 - Trade Secrets Law Lawyer of the Year Badge - 2021 - Litigation - Intellectual Property Lawyer of the Year Badge - 2020 - Trade Secrets Law Lawyer of the Year Badge - 2019 - Trademark Law Lawyer of the Year Badge - 2017 - Trade Secrets Law Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
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David Sar represents clients in commercial disputes and matters pertaining to technology and intellectual property. He litigates and handles business transactions involving trademarks, patents, copyrights, trade secrets, and technology.

David counsels clients in nearly every area of intellectual property, and handles business transactions involving trademarks, patents, copyrights, trade secrets and technology. He has handled the prosecution or maintenance of more than 4,000 trademark and copyright registrations, both within the United States and internationally. David was in the 2013 inaugural class of board-certified "specialists" in trademark law, was later Chair of that specialization committee, and remains a certified specialist.

Among other honors and awards, he was named "Lawyer of the Year" for Greensboro for Litigation--Intellectual Property (2014, 2021), Trade Secrets Law (2017, 2020, 2022) and Trademark Law (2019) by Best Lawyers (formerly The Best Lawyers in America©). He also has been listed annually since 2008 in Best Lawyers for various fields including Intellectual Property, Patent Law, Trademark Law, and Trade Secrets Law, in North Carolina Super Lawyers for Intellectual Property Litigation (2014-2023 and 2009-2010, Rising Star), and in Business North Carolina as a "Legal Elite" for Intellectual Property (formerly Patents/Intellectual Property (2005-2008, 2010-2023)) and as a "Young Gun" (2008).

A client quoted in the 2019 Chambers USA guide stated that David "is a very intelligent, well-spoken and approachable person, and moreover a very good intellectual property attorney.”

David serves as a member of the Local Patent Rules Committee for the United States District Court for the Middle District of North Carolina (2019-present).

David has extensive experience writing and negotiating software and technology licenses for businesses. He counsels and assists clients with all manner of software licenses, celebrity endorsement contracts, brand licenses, and collaborative technology development contracts.

    Contact & Links
    Location
    • 230 North Elm Street
      P.O. Box 26000
      Greensboro, NC 27420
    Education
    • Yale University, JD, graduated 1996
    • Duke University, AB, graduated 1992
    Bar Admissions
    • North Carolina, United States
    Affiliations
    • North Carolina Bar Association - Board of Governors
    • US District Court for the Middle District of North Carolina - Member, Local Patent Rules Committee
    • Launch Greensboro - Advisory Board
    • American Bar Association - Member, Intellectual Property Section
    • American Intellectual Property Law Association - Member
    Court Admissions
    • U.S. Court of Appeals - 4th Circuit
    • U.S. Court of Federal Claims
    • U.S. District Court - Western District of NC
    • U.S. District Court - Middle District of NC
    • U.S. District Court - Eastern District of NC

    Lawyer of the Year Badge - 2022 - Trade Secrets Law Lawyer of the Year Badge - 2021 - Litigation - Intellectual Property Lawyer of the Year Badge - 2020 - Trade Secrets Law Lawyer of the Year Badge - 2019 - Trademark Law Lawyer of the Year Badge - 2017 - Trade Secrets Law Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
    Named "Lawyer of the Year" by Best Lawyers® for:
    • Trade Secrets Law, Triad (2022)
    • Litigation - Intellectual Property, Triad (2021)
    • Trade Secrets Law, Triad (2020)
    • Trademark Law, Greensboro (2019)
    • Trade Secrets Law, Greensboro (2017)
    • Litigation - Intellectual Property, Greensboro (2014)
    Recognized in The Best Lawyers in America® 2026 for work in:
    • Litigation - Patent
    • Patent Law
    • Trade Secrets Law
    • Trademark Law
    • Advertising Law
    • Litigation - Intellectual Property
    Special Focus:
    • Copyright
    • COVID-19
    • Litigation
    • Patent
    • Trade Secrets
    • Trademark
    Awards:
    • Recognized in Chambers USA: America's Leading Lawyers for Business in Intellectual Property Law (2016-2025)

    • Selected by his peers for inclusion in The Best Lawyers in America© in Litigation - Intellectual Property (2008-2025); Litigation - Patent, Patent Law, and Trademark Law (2011-2025); Trade Secrets Law (2016-2025); Advertising Law (2024-2025); and as the “Lawyer of the Year” of the Triad region for Litigation - Intellectual Property (2014, 2021), Trade Secrets Law (2017, 2020, 2022) and Trademark Law (2019)

    • Recognized as a North Carolina Lawyers Weekly "Leader in the Law" (2023)

    • Recognized as a "Trademark Star" by Managing Intellectual Property's IP STARS (2019-2025)
    • Recognized in North Carolina Super Lawyers (Thomson Reuters) in Intellectual Property Litigation (2014-2024); “Rising Star”, Law and Politics Magazine (2009-2010)
    • Recognized in Super Lawyers Business Edition in Intellectual Property Litigation (2015)
    • Recognized by his peers for inclusion in Business North Carolina's "Legal Elite" in Patents and Intellectual Property Law (2005-2007), Intellectual Property Law (2008, 2010-2024) and “Young Guns” (2008); also permanently recognized in the "Legal Elite Hall of Fame" for Intellectual Property Law (2025)
    • Recognized by his peers as a Fellow in The Litigation Counsel of America, trial lawyer honorary society, 2014-2015
    • 40 Leaders Under Forty Award Recipient, Triad Business Journal (2007)
    Additional Areas of Practice:
    • Copyright Law

    Publications

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