Firm Profile

Brooks, Pierce, McLendon, Humphrey & Leonard LLP


Renaissance Plaza, Suite 2000
230 North Elm Street
P.O. Box 26000
Greensboro, NC 27420
United States
(336) 373.8850

Firm Details

The Brooks Pierce Story

Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is a business law firm providing comprehensive strategic counsel and innovative solutions to our clients. Our lawyers have expertise in all facets of business law.

Brooks Pierce clients are leading organizations and successful individuals throughout the United States and the world. We are well known for our abiding commitment to clients and our service ethic, both on a professional and personal level.

We are also a firm committed to understanding and empathizing, on a personal level, with the people who manage the companies we represent. This approach allows us to be responsive to the professional needs of our clients.

Further, we also approach our own lawyers and professional staff in the same way. We strive to maintain a family atmosphere within the firm and foster a culture that nurtures both personal and professional growth and fulfillment.

Only lawyers with a demonstrated record of professional excellence and the highest standards of personal integrity become part of our firm.

Since our firm's beginning in 1897, we have grown to 100 lawyers and serve clients from three offices.

Guiding Principles

Brooks, Pierce, McLendon, Humphrey & Leonard, LLP, is a comprehensive (national, regional and local) business law firm serving the needs of businesses, individuals, government, and non-profit institutions. The firm's expertise extends to every aspect of business law, including antitrust, mergers and acquisitions, start-up and publicly traded companies, banking, corporate finance, labor, securities, environmental, real estate, trade associations, education, foundations, public utilities, employee benefits, legislative, media, regulatory compliance, complex business litigation, and trusts and estates. Members of our firm regularly represent clients before the judicial, executive and legislative branches of government.

To broaden the scope and quality of the advice and assistance we provide to clients, we also have attorneys who devote substantial time to public service. These attorneys include present or former state officials, political campaign managers, military officers, regulatory commissioners, and law and accounting professors.

Our attorneys embrace the highest standards of professional and personal excellence.  Our firm's goal is to provide an unsurpassed level of expertise and service to clients. To accomplish this goal, we hold ourselves to the highest professional and personal standards. Our attorneys exhibit intelligence, integrity, leadership, a demonstrated record of professional excellence, and a commitment to the law as a profession and a calling. Our attorneys have excelled in the nation's leading law schools, including Duke, Georgetown, Harvard, Stanford, UCLA, University of Chicago, University of North Carolina at Chapel Hill, University of Virginia, University of Texas, Wake Forest, Washington and Lee, William and Mary, and Yale.

Brooks Pierce differs from many firms of comparable size in that it has no formal departments or practice groups. Our firm has a long-standing philosophy: encourage young lawyers to explore different practice areas, experience different aspects of the law, and eventually narrow their practice focus as they become more experienced. Even our most senior and highly skilled attorneys do not confine their practice to a single, narrow area of the law. Our atmosphere is collaborative and collegial; our attorneys work closely with one another and exchange ideas on legal issues and complex matters, thus maximizing the scope and quality of the service provided to our clients.


Reid L. Phillips
Managing Partner

Top Listed State Awards

  • Top Listed in North Carolina in Commercial Litigation with 25 lawyers
  • Top Listed in North Carolina in Environmental Law with 5 lawyers

Top Listed City Awards

  • Top Listed in Greensboro with 4 lawyers
  • Top Listed in Greensboro with 38 lawyers
  • Top Listed in Greensboro in Bet-the-Company Litigation with 4 lawyers
  • Top Listed in Greensboro in Commercial Litigation with 12 lawyers
  • Top Listed in Greensboro in Employment Law - Management with 4 lawyers
  • Top Listed in Greensboro in Environmental Law with 5 lawyers
  • Top Listed in Greensboro in Mergers and Acquisitions Law with 4 lawyers


  • Pro Bono Firm of the Year - South
  • Benchmark Litigation "North Carolina Firm of the Year" (2016-2019)


  • ABC-TV Network Affiliates Association
  • Biscuitville
  • Cisco Systems, Inc.
  • Duke Corporate Education
  • Gateway University Research Park
  • High Point Market Authority
  • National Association of Broadcasters
  • The Goodyear Tire & Rubber Company
  • The Hearst Corporation
  • Cape Fear Public Utility Authority
  • Concord Hospitality Enterprises Company
  • ITG Brands

About Our Clients

Representative Client List

For more than a century, Brooks, Pierce, McLendon, Humphrey & Leonard, LLP has had the pleasure of working with many fine individuals and companies. For your reference, we have listed below a representative listing of a few of our clients.

ABC, Inc.

ABC-TV Network Affiliates Association

Associated Press

Bank of New York Mellon


Capitol Broadcasting

Cisco Systems, Inc.

City of Greensboro

Curtis Media

Deloitte & Touche LLP

Domtar Paper Company

Duke Corporate Education

Electronic News Directors Association

Fisher Broadcasting

Gateway University Research Park, Inc.

Geneva Corporation

The Goodyear Tire & Rubber Company

Greensboro College

Guilford County Board of Education

The Hearst Corporation

Hearst Television, Inc.

High Point Market Authority

Houghton Mifflin Harcourt

Infrastructure Corporation of America


Leggett & Platt, Incorporated

Lexington Furniture Industries

Lorillard Tobacco Co.

McGraw-Hill Broadcasting

MCNC, Inc.

National Association of Broadcasters

NewBridge Bancorp

Norfolk Southern Railway Co.

NC Association of Broadcasters

NC Association of Petroleum & Convenience Marketers

NC Bankers Association

NC Cable Telecommunications Association

NC Technology Association

NetJets, Inc.

The New York Times Co.

Northstar Travel Media, LLC

Office Depot, Inc.

PCS Phosphate Company, Inc.

Performance, Inc.

Piedmont Triad Airport Authority

Primland Ltd.

Red Hat, Inc.

Replacements, Ltd.

TIMCO Aviation Services, Inc.

Time Warner

Time Warner Cable

United Guaranty Corporation

United Healthcare Services, Inc.

University of North Carolina

US Greenfiber, LLC

Village of Bald Head Island

Volvo Group North America, Inc.

Wake Forest University

Weyerhaeuser Co.


Jennifer Scotton
Director of Marketing & Business Development
Walker Douglas
Director of Administration

Firm Practice Areas

  • Administrative / Regulatory Law
  • Antitrust
  • Appellate Practice
  • Arbitration and Mediation
  • Banking and Finance Law
  • Bankruptcy and Creditor Debtor Rights / Insolvency and Reorganization Law
  • Bet-the-Company Litigation
  • Business Organizations (including LLCs and Partnerships)
  • Closely Held Companies and Family Businesses Law
  • Commercial Finance Law
  • Commercial Litigation
  • Commercial Transactions / UCC Law
  • Communications Law
  • Construction Law
  • Copyright Law
  • Corporate Governance Law
  • Corporate Law
  • COVID-19
  • Criminal Defense: White-Collar
  • Education Law
  • Eminent Domain and Condemnation Law
  • Employee Benefits (ERISA) Law
  • Employment Law - Management
  • Energy Regulatory Law
  • Entertainment Law - Motion Pictures and Television
  • Entertainment Law - Music
  • Environmental Law
  • Environmental Permitting
  • Financial Services Regulation Law
  • First Amendment Law
  • Government Relations Practice
  • Health Care Law
  • Intellectual Property
  • International Trade and Finance Law
  • Labor Law - Management
  • Land Use and Zoning Law
  • Legal Malpractice Law - Defendants
  • Litigation - Antitrust
  • Litigation - Banking and Finance
  • Litigation - Bankruptcy
  • Litigation - Construction
  • Litigation - Environmental
  • Litigation - First Amendment
  • Litigation - Intellectual Property
  • Litigation - Labor and Employment
  • Litigation - Patent
  • Litigation - Regulatory Enforcement (SEC, Telecom, Energy)
  • Litigation - Securities
  • Litigation and Controversy - Tax
  • Media
  • Media Law
  • Mergers & Acquisitions
  • Mergers and Acquisitions Law
  • Mining Law
  • Natural Resources Law
  • Nonprofit / Charities Law
  • Patent Law
  • Privacy and Data Security Law
  • Professional Malpractice Law - Defendants
  • Real Estate Law
  • Securities
  • Securities / Capital Markets Law
  • Tax Law
  • Title VII Litigation
  • Trade Secrets Law
  • Trademark
  • Trademark Law
  • Trusts and Estates
  • Venture Capital Law
  • Water Law

Office Locations

United States

United States

North Carolina

North Carolina

Greensboro, NC

Renaissance Plaza, Suite 2000

230 North Elm Street

P.O. Box 26000

Greensboro, NC 27420

United States

(336) 373.8850

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Raleigh, NC

Wells Fargo Capitol Center, Suite 1700

150 Fayetteville Street

P.O. Box 1800

Raleigh, NC 27602

United States

(919) 839.0300

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Wilmington, NC

115 North Third Street, Suite 301

P.O. Box 2460

Wilmington, NC 28402

United States

(910) 444.2000

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