Jennifer Ko Craft - Dickinson Wright PLLC

Jennifer Ko Craft

Listed in Best Lawyers since 2013

Ms. Craft, an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell®, is a shareholder in and the chairman of the firm’s Intellectual Property and Entertainment & Sports Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and appeals before the Copyright Office and enforces clients’ intellectual property rights on the Internet.

In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property, entertainment, and sports fields, including endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers, option and purchase agreements for motion pictures and television shows, production and collaboration agreements for live stage shows and licensing and merchandising agreements.

Additional Information

  • Nationally Ranked for Most Trademark Filings — Ranked three years in a row (2006, 2007 and 2008) for the most trademark filings with the United States Patent and Trademark Office. She was ranked in:     
    Q3 of 2006: 1st in Nevada and 3rd in the nation
    Q1 of 2007: 1st in Nevada and 21st in the nation
    Q4 of 2007: 1st in Nevada and 1st in the nation
    Q1 of 2008: 1st in Nevada and 23rd in the nation
  • Contributed to Top 40 in Nation Ranking — Contributed to the firm ranking in the top 40 in the nation in 2007 and top 30 in 2008 and 2009 for the most trademark filings.
University of California IrvineBA 1997University of Arizona College of LawJ.D. 2001University of ArizonaMBA 2001
American Bar Association’s Intellectual Property and Entertainment SectionsState Bar of Nevada’s Technology and Intellectual Property SectionClark County Bar AssociationAmerican Intellectual Property Law Association (AIPLA)International Trademark Association (INTA)Grand Slam For Children hosted by The Andre Agassi Charitable Foundation

Case History

Launch of New Product Lines — Assisted client with launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policies for websites, sweepstakes and contest rules, branding of new product lines domestically and internationally, reviewing marketing materials to ensure proper use of their intellectual property, and enforcing the clients’ intellectual property rights against others. 
Securing, Enforcing and Licensing IP — Assisting various companies, including, casino, nightclub, restaurant and bar owners and operators, and real estate developers and management companies in clearing title for property names, securing the rights associated with the names, licensing their intellectual property to others, and enforcing their rights against unauthorized users.
Endorsement and Sponsorship AgreementsAssisting talent and entertainment and sport companies with licensing their publicity rights and intellectual property to others for merchandising, endorsement and sponsorship purposes and offering private label products and services.
Clearing Title for Creative WorksAssisting authors and other artists in clearing title for books and other creative works.
Registration of Trademarks in Foreign Jurisdictions — Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia, Belize and elsewhere.
Licensing Entertainment RightsAssisting production companies and artists in the licensing and distribution of their rights in live and recorded musical and dance performances, television shows, and sporting and entertainment events by drafting production agreements, talent agreements, and rights of publicity and location releases, securing rights to perform music and other recordings at events, and registering the trademarks and copyrights embodied in the performances, shows and events.

Office Location

8363 West Sunset Road, Suite 200
Las Vegas, NV 89113
United States

Practice Areas

Trademark Law

Other Information

Gender: Female