Congratulations on your listing in Best Lawyers®. The guidelines below provide you with the tools you need to publicly showcase your honors.
How to Cite a Listing
You are permitted to mention in advertisements that you are recognized by Best Lawyers® or in The Best Lawyers in America©,
but not that you are a "best lawyer" or to suggest that a listing in Best Lawyers guarantees a desired result.
Do not include any language the viewer may misconstrue as the listed lawyer being more skilled than lawyers who are not listed in the publication.
Best Lawyers is always plural.
The Best Lawyers methodology is annual, national/regional, and practice area based. All compliant announcements contain the year, country, and awarded practice area. The only exception to this rule is a firm-wide announcement, which should contain the year, country, and total number of attorneys included in the associated edition.
When referring to Best Lawyers as an organization, use Best Lawyers®.
The registered trademark and copyright symbol should be included in the first mention of Best Lawyers or The Best Lawyers in America. All following mentions of Best Lawyers or The Best Lawyers in America in the same document must be italicized, but do not need to include the registered trademark or copyright symbol.
When publicizing Best Lawyers awards using a group photo from the firm, the specific attorneys listed in Best Lawyers must be identified by name in a caption.
It is not permissible to alter or modify the Best Lawyers logo in any way.
Advertisers should check their state or jurisdictional bar associations’ rules on specialty certification before including specialties and subspecialties in any advertisement.
Example Announcement Formats
When referring to Best Lawyers as a list or publication use The Best Lawyers in America©. For all other countries, use The Best Lawyers in [CountryName]. Be sure to include the year or edition number.
Julie Martin was recently selected by her peers for inclusion in The Best Lawyers in France 2017 in the fields of Litigation and Tax Law.
William Wright was included in the Fifth Edition of The Best Lawyers in the United Kingdom for Social Housing Law.
47 lawyers from Hibbens & Chavous, LLC were listed in The Best Lawyers in America© 2017.
23 attorneys from Elston & Rhoden PLLC were included in the 11th Edition of The Best Lawyers in Canada.
Individual Lawyer with "Lawyer of the Year" Recognition:
Any display of Best Lawyers "Lawyer of the Year" images or text referencing a lawyer’s recognition(s) must be accompanied by the appropriate specialty, metropolitan area and year in which the award was given.
Robert Brown was named the Best Lawyers® 2017 Family Law "Lawyer of the Year" in Atlanta.
Riko Yamada was recognized by Best Lawyers® as the 2017 Insurance Law "Lawyer of the Year" in Osaka.
Catherine Neal received the Best Lawyers® 2017 Real Estate "Lawyer of the Year" award in Winnipeg.
David Potter was recognized by Best Lawyers® as the 2017 Superannuation Law "Lawyer of the Year" award winner in Sydney.
Logo Usage Guidelines
The Best Lawyers logo must be officially licensed prior to being used. The logo may be used in the following ways:
- Lawyer or firm's website
Footer of email messages
- Email must originate from the listed lawyer.
Print or online marketing
- Excludes billboards, outdoor advertisements and television ads.
- Marketing brochures
Print and online advertisements
- Must first be provided to Best Lawyers for approval prior to production.
- Social media websites
Any display of the Best Lawyers logo should be accompanied by the appropriate verbiage.
Additional Approved Material
Since it was first published in 1983, Best Lawyers® has become universally regarded as the definitive guide to legal excellence. Best Lawyers lists are compiled based on an
exhaustive peer-review evaluation. Over 83,000 leading attorneys globally are eligible to vote, and we have received more than 13 million votes to date on the legal abilities of other lawyers
based on their specific practice areas around the world. For the 2017 Edition of The Best Lawyers in America©, 7.3 million votes were analyzed, which resulted in almost 55,000
leading lawyers being included in the new edition. Lawyers are not required or allowed to pay a fee to be listed; therefore inclusion in Best Lawyers is considered a singular honor.
Corporate Counsel magazine has called Best Lawyers "the most respected referral list of attorneys in practice."
For any questions related to our Publicizing Guidelines, contact Katie Morgan at email@example.com.
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Legal advertising is regulated by your state or jurisdiction. It is the sole responsibility of the advertiser to first comply with jurisdictional guidelines.
Always refer to your state or local bar society’s rules if you have specific questions or concerns.
The Best Lawyers publicizing guidelines contain general recommendations but are not intended to be legal advice.
Best Lawyers assumes no responsibility for advertiser compliance with jurisdictional guidelines.
After compliance with your state, provincial, and national bar’s rules, any promotional material containing the Best Lawyers name must be emailed for approval before release in any
public medium to ensure compliance with Best Lawyers' Guidelines. Please send drafts to our team who can provide feedback on any press release, announcement, or advertisement.
Send materials to Katie Morgan, Public Relations Coordinator, at firstname.lastname@example.org.
Please allow at least one full business day for approval from Best Lawyers.
Best Lawyers will monitor relevant advertising to ensure that any usage of its trademarked or copyrighted material complies with these guidelines. If any usage is found not to
comply with the guidelines, Best Lawyers will inform the advertiser and request that the inappropriate advertising be brought into compliance. If timely and appropriate efforts
are not made by the advertiser to bring the non-compliant advertising into compliance with the guidelines, Best Lawyers may temporarily suspend or permanently exclude the advertiser
from any or all of Best Lawyers databases and publications, and take appropriate action to ensure that its trademarks and copyrights are not infringed.
Best Lawyers does not assume, and hereby expressly disclaims, any liability to any person or entity for any loss or damage claimed to arise from the failure by any advertiser using
Best Lawyers materials of any kind to comply with these guidelines.
PLEASE NOTE that in consideration for the limited use of the marks Best Lawyers®, Best Law Firms™
and U.S. News® in connection with publicity or other advertising, all listed lawyers and/or law firms expressly agree to abide by the terms and
conditions of these guidelines AND ANY APPLICABLE STATE BAR LEGAL ADVERTISING LAWS, RULES AND REGULATIONS. Failure to comply with any or all of these guidelines may result
in temporary or permanent revocation of listing, civil liability for misappropriation or trademark infringement, and/or report to the appropriate lawyer disciplinary authorities.
Best Lawyers® and The Best Lawyers in America© are registered trademarks of Woodward/White, Inc. The names, logo and database are protected under the trademark,
copyright and fair use laws of the United States of America. Any use of name, including in electronic form, must be made only by permission and under the guidelines of Woodward/White, Inc.
Woodward/White has used its best efforts in assembling material for inclusion in Best Lawyers but does not warrant that the information contained therein is complete or accurate, and
does not assume, and hereby disclaims, any liability to any person for any loss or damage caused by errors or omissions in Best Lawyers whether such errors or omissions result from
negligence, accident, or any other cause.