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Publicizing Guidelines

Congratulations on your listing in Best Lawyers. The guidelines below provide you with the tools you need to publically showcase your honors.

HOW TO CITE A LISTING

GENERAL RULES

  • You are permitted to mention in advertisements you are listed by Best Lawyers® or in The Best Lawyers In America©, but not that you are a “best lawyer” or to suggest that a listing in Best Lawyers guarantees a desired result.
  • Do not include any language the viewer may misconstrue as the listed lawyer being more skilled than lawyers who are not listed in the publication.
  • Best Lawyers is always plural.

Example Announcement Formats:

INDIVIDUAL LAWYER

Jane Doe was recently selected by her peers for inclusion in The Best Lawyers in America© 2015 in the fields of Commercial Litigation and Tax Law.

FIRM-WIDE ANNOUNCEMENT

47 lawyers from Hibbens & Chavous, LLC were listed in The Best Lawyers in America© 2015.

23 attorneys from Elston & Rhoden PLLC were included in the 9th Edition of The Best Lawyers in Canada.

INDIVIDUAL LAWYER WITH LAWYER OF THE YEAR RECOGNITION

Robert Brown was named the Best Lawyers® 2015 Family Law "Lawyer of the Year” in Atlanta.

OTHER NOTES

  • The Best Lawyers methodology is annual, national/regional, and practice area based. All compliant announcements contain the year, country, and awarded practice area. The only exception to this rule is a firm-wide announcement, which should contain the year, country, and total number of attorneys included in the associated edition.
  • Any display of Best Lawyers “Lawyer of the Year” images or text referencing a lawyer’s recognition(s) must be accompanied by the appropriate specialty, metropolitan area and year in which the award was given.
  • Photos of attorneys from the firm may be featured, but the photo must include attorneys listed in Best Lawyers, and those attorneys must be identified by name in a caption.
  • Advertisers should check their state or jurisdictional bar associations’ rules on specialty certification before including specialties and subspecialties in any advertisement.

PROVIDING INFORMATION CREDIT

When referring to Best Lawyers as a list or publication use The Best Lawyers in America©. For all other countries, use The Best Lawyers in [CountryName]. Be sure to include the year or edition number.

When referring to Best Lawyers as an organization, use Best Lawyers®.

The registered trademark and copyright symbol should be included in the first mention of Best Lawyers or The Best Lawyers in America. All following mentions of Best Lawyers or The Best Lawyers in America in the same document must be italicized, but do not need to include the registered trademark or copyright symbol.

ADVERTISEMENT APPROVAL

Legal advertising is regulated by your state or jurisdiction. It is the sole responsibility of the advertiser to first comply with jurisdictional guidelines. Always refer to your state or local bar society’s rules if you have specific questions or concerns.

The Best Lawyers publicizing guidelines contain general recommendations but are not intended to be legal advice. Best Lawyers assumes no responsibility for advertiser compliance with jurisdictional guidelines.

After compliance with your state, provincial, and national bar’s rules, any promotional material containing the Best Lawyers name must be emailed for approval before release in any public medium to ensure compliance with Best Lawyers Guidelines. Please send drafts to our team who can provide feedback on any press release, announcement, or advertisement.

Send materials to Katie Morgan, Assistant Public Relations Coordinator, at kmorgan@bestlawyers.com. Please allow at least one full business day for approval from Best Lawyers.

ADDITIONAL APPROVED MATERIAL

Since it was first published in 1983, Best Lawyers® has become universally regarded as the definitive guide to legal excellence. Best Lawyers is based on an exhaustive peer-review survey. Over 52,000 leading attorneys cast more than 5.5 million votes on the legal abilities of other lawyers in their practice areas. Lawyers are not required or allowed to pay a fee to be listed; therefore inclusion in Best Lawyers is considered a singular honor. Corporate Counsel magazine has called Best Lawyers “the most respected referral list of attorneys in practice.”

For any questions related to our Publicizing Guidelines, contact Katie Morgan at kmorgan@bestlawyers.com. Download this document as a PDF

ADDITIONAL CONSIDERATIONS

Best Lawyers will monitor relevant advertising to ensure that any usage of its trademarked or copyrighted material complies with these guidelines. If any usage is found not to comply with the guidelines, Best Lawyers will inform the advertiser and request that the inappropriate advertising be brought into compliance. If timely and appropriate efforts are not made by the advertiser to bring the non-compliant advertising into compliance with the guidelines, Best Lawyers may temporarily suspend or permanently exclude the advertiser from any or all of Best Lawyers databases and publications, and take appropriate action to ensure that its trademarks and copyrights are not infringed.

Best Lawyers does not assume, and hereby expressly disclaims, any liability to any person or entity for any loss or damage claimed to arise from the failure by any advertiser using Best Lawyers materials of any kind to comply with these guidelines.

PLEASE NOTE that in consideration for the limited use of the marks Best Lawyers®, Best Law Firms, and U.S. News® in connection with publicity or other advertising, all listed lawyers and/or law firms expressly agree to abide by the terms and conditions of these Guidelines AND ANY APPLICABLE STATE BAR LEGAL ADVERTISING LAWS, RULES AND REGULATIONS. Failure to comply with any or all of these Guidelines may result in temporary or permanent revocation of listing, civil liability for misappropriation or trademark infringement, and/or report to the appropriate lawyer disciplinary authorities.

Best Lawyers® and The Best Lawyers in America© are registered trademarks of Woodward/White, Inc. The names, logo and database are protected under the trademark, copyright and fair use laws of the United States of America. Any use of name, including in electronic form, must be made only by permission and under the guidelines of Woodward/White, Inc.

Woodward/White has used its best efforts in assembling material for inclusion in Best Lawyers but does not warrant that the information contained therein is complete or accurate, and does not assume, and hereby disclaims, any liability to any person for any loss or damage caused by errors or omissions in Best Lawyers whether such errors or omissions result from negligence, accident, or any other cause.