Best Lawyers for Advertising Law in America

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Lawyer
  • Recognized Since: 2011
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 1997
  • Location:
    Atlanta, Georgia
  • Practice Areas:
    Advertising Law Litigation - Intellectual Property Trademark Law Commercial Litigation
Lawyer
  • Recognized Since: 2006
  • Location:
    Los Angeles, California
  • Practice Areas:
    Advertising Law Entertainment Law - Motion Pictures and Television
Lawyer
  • Recognized Since: 2020
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2006
  • Location:
    Birmingham, Alabama
  • Practice Areas:
    Advertising Law Franchise Law Antitrust Law Copyright Law Trademark Law
Lawyer
  • Recognized Since: 2019
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2018
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2020
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2012
  • Location:
    New York, New York
  • Practice Areas:
    Sports Law Advertising Law Media Law
Lawyer
  • Recognized Since: 2021
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2006
  • Location:
    Nashville, Tennessee
  • Practice Areas:
    Media Law Trademark Law Entertainment Law - Theater Franchise Law Privacy and Data Security Law Litigation - First Amendment Litigation - Intellectual Property Trade Secrets Law First Amendment Law Copyright Law Commercial Litigation Communications Law Entertainment Law - Music Advertising Law Litigation - Patent
Lawyer
  • Recognized Since: 2007
  • Location:
    Chicago, Illinois
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2006
  • Location:
    Jacksonville, Florida
  • Practice Areas:
    Antitrust Law Commercial Litigation Litigation - Antitrust Health Care Law Advertising Law
Lawyer
  • Recognized Since: 2020
  • Location:
    Los Angeles, California
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2009
  • Location:
    Dayton, Ohio
  • Practice Areas:
    Litigation - Antitrust Bet-the-Company Litigation Commercial Litigation Advertising Law Litigation - Intellectual Property
Lawyer
Helene D. Jaffe was awarded  "Lawyer of the Year" in

Helene D. Jaffe

Law Offices of Helene D. Jaffe
  • Recognized Since: 2006
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law Antitrust Law
Lawyer
  • Recognized Since: 2011
  • Location:
    New York, New York
  • Practice Areas:
    Media Law Advertising Law
Lawyer
  • Recognized Since: 2016
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2015
  • Location:
    New Albany, Ohio
  • Practice Areas:
    Government Relations Practice Advertising Law
Lawyer
  • Recognized Since: 2018
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2010
  • Location:
    Los Angeles, California
  • Practice Areas:
    Advertising Law Litigation - First Amendment
Lawyer
  • Recognized Since: 2020
  • Location:
    Los Angeles, California
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2007
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law Litigation - Intellectual Property
Lawyer
  • Recognized Since: 2014
  • Location:
    Atlanta, Georgia
  • Practice Areas:
    Advertising Law Trademark Law
Lawyer
  • Recognized Since: 2021
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2017
  • Location:
    Denver, Colorado
  • Practice Areas:
    Advertising Law Food and Beverage Law FDA Law
Lawyer
  • Recognized Since: 2015
  • Location:
    Washington, District of Columbia
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2020
  • Location:
    Chicago, Illinois
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2017
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2018
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2013
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2020
  • Location:
    Chicago, Illinois
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2010
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2007
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law Commercial Litigation Litigation - Intellectual Property
Lawyer
  • Recognized Since: 2011
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2007
  • Location:
    New York, New York
  • Practice Areas:
    Advertising Law
Lawyer
  • Recognized Since: 2018
  • Location:
    Chicago, Illinois
  • Practice Areas:
    Advertising Law
Lawyer
Carmine R. Zarlenga was awarded  "Lawyer of the Year" in

Carmine R. Zarlenga

Mayer Brown
  • Recognized Since: 2015
  • Location:
    Washington, District of Columbia
  • Practice Areas:
    Advertising Law

  • Recognized Since: Ones to Watch Since:
  • Location:
  • Practice Areas:

Recognition by Best Lawyers is based entirely on peer review. Our methodology is designed to capture, as accurately as possible, the consensus opinion of leading lawyers about the professional abilities of their colleagues within the same geographical area and legal practice area.

Best Lawyers employs a sophisticated, conscientious, rational, and transparent survey process designed to elicit meaningful and substantive evaluations of the quality of legal services. Our belief has always been that the quality of a peer review survey is directly related to the quality of the voters.

Practice Area Definition

Advertising Law Definition

Advertising law is a broad, fast-evolving area of law that involves vetting claims about products and managing business practices to avoid misleading, deceiving, or defrauding consumers. Product promotions and the media used to convey advertising messages evolve rapidly. For instance, mobile, affiliate, and social media marketing — all of which scarcely existed a few years ago — are now among the most prominent advertising channels. At the same time, the traditional model of an advertiser working with an ad agency has evolved into an industry with a multitude of intermediaries including payment processors, affiliate marketers, endorsers, producers, and product developers, all of whom may play a role in advertising decisions that can create legal exposure.

Companies and individuals involved in the advertising and promotion of products require counsel who keep pace with new developments in the ways advertisers interact with consumers and how those efforts are regulated. Counsel must also understand the risks and potential liability associated with the different types of companies involved in advertising and promotional efforts. Together, these skills give advertising attorneys the ability to tailor advice to their client, no matter what type of advertising or promotion-related activity the client provides.

Advertising law also involves recognizing the important balance between maximizing product sales and minimizing legal risk. Legal advice on advertising claims and promotional strategies should be practical and allow clients to make informed business and legal decisions. Creativity also is an important aspect of counseling in this area because advertising attorneys must be able to recognize the many interpretations consumers may infer from advertising claims or business practices and develop innovative solutions to remedy any potential problems those inferences may cause.

Finally, advertising law issues can involve either litigation or enforcement by government regulators. In fact, one can often lead to the other. Advertising attorneys must understand how to manage, and when possible avoid, contesting the same issue on multiple legal fronts. Counsel also should be sensitive to the fact that there are often important strategic differences when dealing with opposing counsel versus a regulatory agency that may play the role of both prosecutor and judge or jury.

Venable LLP

Venable LLP logo

Advertising law is a broad, fast-evolving area of law that involves vetting claims about products and managing business practices to avoid misleading, deceiving, or defrauding consumers. Product promotions and the media used to convey advertising messages evolve rapidly. For instance, mobile, affiliate, and social media marketing — all of which scarcely existed a few years ago — are now among the most prominent advertising channels. At the same time, the traditional model of an advertiser working with an ad agency has evolved into an industry with a multitude of intermediaries including payment processors, affiliate marketers, endorsers, producers, and product developers, all of whom may play a role in advertising decisions that can create legal exposure.

Companies and individuals involved in the advertising and promotion of products require counsel who keep pace with new developments in the ways advertisers interact with consumers and how those efforts are regulated. Counsel must also understand the risks and potential liability associated with the different types of companies involved in advertising and promotional efforts. Together, these skills give advertising attorneys the ability to tailor advice to their client, no matter what type of advertising or promotion-related activity the client provides.

Advertising law also involves recognizing the important balance between maximizing product sales and minimizing legal risk. Legal advice on advertising claims and promotional strategies should be practical and allow clients to make informed business and legal decisions. Creativity also is an important aspect of counseling in this area because advertising attorneys must be able to recognize the many interpretations consumers may infer from advertising claims or business practices and develop innovative solutions to remedy any potential problems those inferences may cause.

Finally, advertising law issues can involve either litigation or enforcement by government regulators. In fact, one can often lead to the other. Advertising attorneys must understand how to manage, and when possible avoid, contesting the same issue on multiple legal fronts. Counsel also should be sensitive to the fact that there are often important strategic differences when dealing with opposing counsel versus a regulatory agency that may play the role of both prosecutor and judge or jury.