Insights: Results
Protect Two of Your Most Valuable Business Assets: Your Company Name and Important Brand Names
by Paul C. Van Slyke
Your company name and important brand names are two types of your most valuable business assets. Without your company name and brand names, consumers and trade buyers would not be able to identify easily (and choose) your goods or services over those of another.
Going Into Business With a Partner
by Thomas J. Nichols
So you're thinking of going into business with somebody else? Maybe a friend or a family member. Or perhaps somebody who already is a business acquaintance. There are a couple things that you might want to consider as you think about going into a venture with a partner.
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