Insights: Results

Crafting a Client-Attracting Bio: Tips You Can Use

by Mark Annick

Put your most relevant information first. Make it sound like you.

Announcing the 2022 Best Lawyers: The Injury & Malpractice Issue

by Best Lawyers

Featuring the top legal talent from The Best Lawyers in America, Best Lawyers: Ones to Watch in America and “Lawyer of the Year” recipients for personal injury and medical malpractice as well as thought leadership from some of the nation’s top lawyers.

The Critical Role of Content in Law Firm SEO Strategy

by Nancy Lippincott

From building trust to staying competitive with thought leadership, explore how SEO content creation establishes authority in a largely digital landscape.

Restrictive Covenants in Michigan: A Cent, a Peppercorn, or Continued At-Will Employment

by Martin C. Brook

The Michigan Supreme Court, in a 2002 case, has commented that a “cent or a pepper corn, in legal estimation, would constitute a valuable consideration.” Essentially, this means that courts refrain from evaluating the quality of the deal, i.e., whether it was good or bad for one party.

How to Handle a PR Crisis

by Mike Androvett & Mark Annick

Planning your strategy in advance, and having a team ready to handle a disaster, can help you tackle a problem before it starts.

Ensuring Legacies

by Justin Smulison

Koskoff Koskoff & Bieder’s litigation against a world-renowned higher education institution is expected to set a precedent impacting civil rights, copyright and social justice. Along with the types of cases the firm typically handles, they are willing to take on unusual and untested legal issues – an honor to the legacies of its longtime leaders.

Optimal Content Creation Frequency - How Often Should You Update Website Content?

by Jennifer Verta

Why finding the right content creation frequency is key to your law firm's success.

The Publisher Is You: How to Tell Your Story Effectively

by Kit Frieden

Control the narrative and bring attention to your work and expertise with these publishing tips.

An Interview With Robert B. Legault of Legault Joly Thiffault (LJT) Avocats

by Best Lawyers

Robert B. Legault discusses his firm's 2019 "Law Firm of the Year" award for Advertising Law in Canada with Best Lawyers CEO Phillip Greer.

Introduction to Demand Generation for Law Firms

by Jennifer Verta

Learn the essentials of demand gen for law firms and how these strategies can drive client acquisition, retention, and long-term success.

U.S. Business Immigration: Year-in-Review

by Christian S. Allen

For more reasons than are probably appropriate to include here today, 2017 will be forever be burned into the memories of everybody in the U.S. immigration industry, and all HR and legal professionals who were involved in hiring and/or employing foreign workers in the U.S. No matter your political persuasion, 2017 turned out to not be anything like we all expected at the beginning of the year, fol

Do Backlinks Still Help Law Firm SEO?

by Nancy Lippincott

How trusted, ethical backlinks influence rankings as algorithms change.

Why Is SEO Important for Your Law Firm's Website?

by Jennifer Verta

Key law firm SEO strategies to grow your practice and build credibility online.

Blogging for Law Firms: Turning Content into Client Connections

by Jamilla Tabbara

How law firms use blogs to earn trust and win clients.

10 Benefits of a Complete Best Lawyers Profile

by Jamilla Tabbara

This guide outlines the key ways a complete profile can enhance visibility and attract prospective clients.