Insights: Results
Protect Two of Your Most Valuable Business Assets: Your Company Name and Important Brand Names
by Paul C. Van Slyke
Your company name and important brand names are two types of your most valuable business assets. Without your company name and brand names, consumers and trade buyers would not be able to identify easily (and choose) your goods or services over those of another.
Press and Publicity: How Television and Social Media Impact Legal Careers
by Justin Smulison
In recent years, with social media giving minute by minute reporting, many lawyers are finding themselves thrust into a spotlight they never planned for. How are lawyers grappling with unexpected stardom, media coverage and merciless influencers?
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