Thought leaders from around the world contribute their perspectives on landmark cases, new legislation, and legal perspectives on new technologies, business practices, and civil procedure.
Two thought leaders join the CEO of Best Lawyers to discuss the legal considerations major brands and sports franchises are facing as pressure mounts to eliminate culturally insensitive mascots, names and brand identities.
Paul C. Van Slyke
Your company name and important brand names are two types of your most valuable business assets. Without your company name and brand names, consumers and trade buyers would not be able to identify easily (and choose) your goods or services over those of another.
Brand owners seeking to obtain exclusive rights in their advertising slogans for campaigns encompassing the United States and Europe should bear in mind certain well-established principles.