Team
Brett Petersen
CRO
Team member since 2025
Current Location
McKinney, TX
Brett leads the sales and client success strategy at Best Lawyers, overseeing revenue growth through direct client relationships and strategic partnerships. With more than 20 years of experience in the legal industry—including a long tenure at Thomson Reuters—Brett brings deep expertise in legal marketing, SaaS, data, and AI, having held leadership roles in both Fortune 500 companies and early-stage firms.
Since joining Best Lawyers, Brett has focused on modernizing how the company supports law firms in amplifying their recognition and generating measurable business results. His approach blends consultative selling with a deep respect for the legal profession’s role in shaping business and society. “I’ve always believed that the most trusted legal directories have a responsibility to deliver value—not just prestige,” Brett says. “Best Lawyers does that better than anyone, and I came here because the culture, the people, and the opportunity felt like home.”
Driven by the company’s global reputation for integrity and innovation, Brett is committed to helping lawyers and firms harness their recognition to fuel growth—while preserving the peer-reviewed excellence that defines Best Lawyers.
Since joining Best Lawyers, Brett has focused on modernizing how the company supports law firms in amplifying their recognition and generating measurable business results. His approach blends consultative selling with a deep respect for the legal profession’s role in shaping business and society. “I’ve always believed that the most trusted legal directories have a responsibility to deliver value—not just prestige,” Brett says. “Best Lawyers does that better than anyone, and I came here because the culture, the people, and the opportunity felt like home.”
Driven by the company’s global reputation for integrity and innovation, Brett is committed to helping lawyers and firms harness their recognition to fuel growth—while preserving the peer-reviewed excellence that defines Best Lawyers.
- Best food: Tacos - in any form
- Best Band: Led Zeppelin
- Best Life Advice: Laugh often, especially at yourself
When I’m not working, I love to cook for my family, travel, and play golf—very poorly, but with great enthusiasm. My newest (and greatest) obsession is my granddaughter, Parker, who absolutely melts my heart. A fun fact most people don’t know: I have a secret bucket list goal of traveling around the world... and maybe, just maybe, trying stand-up comedy at an open mic night. Between the two, I think global travel might be the safer bet—for everyone involved.