Zach Eyster

Zach Eyster leads the Trademark Practice Group and advises companies on protecting, monetizing, and expanding the value of their brand assets across domestic and international markets. His work focuses on helping clients turn trademarks and brand portfolios into durable, revenue supporting business assets.

Zach is known for a highly practical, business first approach to brand protection and enforcement. He focuses clients on strategies that directly support day to day operations, market position, and long term enterprise value, avoiding theoretical risks that rarely materialize but often drive unnecessary cost and negotiation friction. He regularly leads complex trademark clearance, prosecution, enforcement, and licensing strategies designed to support product launches, market expansion, and brand scaling.

His practice is deeply rooted in trademark, brand strategy, licensing, and technology driven brand ecosystems. Zach has significant experience representing clients before the United States Patent and Trademark Office and the Trademark Trial and Appeal Board, and routinely advises companies at all stages, from early stage brand development through mature global portfolio management.

Zach has been recognized by Best Lawyers as Ones to Watch since 2023.