> advertising & marketing;
> competition (mainly unilateral conduct, pricing & distribution practices and compliance programs & audits);
> international trade;
> procurement (mainly defence); and
He acts for businesses, governments, Crown agencies and trade associations in the agri-chemical, automotive, consumer products, energy, financial services, gaming, liquor, marine, pharmaceutical, sports & entertainment and retail sectors. He is a member of the Canadian Marketing Association’s Ethics and Privacy Committee.
In addition to this Best Lawyers® ranking, Bill is listed in Chambers Canada and Lexpert® as a leader in Advertising and Marketing Law. Bill also has a high BV Distinguished peer and client rating in Martindale & Hubbell. As well, he is listed as one of Canada's leading shipping and maritime lawyers in Who's Who International Legal – Canada which describes him as a "gifted lawyer with a broad client base".
Bill was called to the Ontario Bar in 1988 and is a graduate of the University of Toronto (BA 1983 and LLB 1986) and Cambridge University (LLM 1989). He presents often at CLE conferences and is the author of many publications including most recently the Canada chapter in the International Comparative Legal Guide to Pharmaceutical Advertising 2015 and the Canada chapter of the GTDT international Advertising and Marketing Guide, 2015.