Shannon T. Vale

Shannon T. Vale

Pirkey Barber PLLC

Recognized since 2014

Austin, Texas

Practice Areas

Copyright Law

Trademark Law

Lawyer of the Year Badge - 2021 - Copyright Law Lawyer of the Year Badge - 2019 - Copyright Law Lawyer of the Year Badge - 2014 - Copyright Law
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For more than 25 years, Shannon Vale has specialized in trademark and copyright law, intellectual property transactions and due diligence, and right of publicity law. Prior to joining Pirkey Barber, Shannon was a Trademark partner in the Austin office of Fulbright & Jaworski and a shareholder in Arnold, White & Durkee. Shannon also spent five years as the head of personal management firms that directed the careers of major label and major independent label recording artists based in the United States and the United Kingdom.

Shannon's practice includes:

  • Advising clients regarding worldwide trademark protection and enforcement strategies, the selection and clearance of trademarks, and the management of global portfolios
  • Obtaining domestic and foreign trademark registrations
  • Handling trademark opposition and cancellation proceedings
  • Counseling clients with respect to acquiring, protecting and enforcing copyright assets
  • Managing intellectual property due diligence projects
  • Negotiating licenses and other intellectual property transactions

Best Lawyers in America® named Shannon the Austin 2014 and 2019 Lawyer of the Year for Copyright Law, and currently also recognizes him in the fields of trademark law and copyright law. World Trademark Review's WTR 1000 places Shannon in the Silver Tier in its national rankings for the category of "Individuals: Prosecution & Strategy," and in the Gold Tier for Texas (WTR 1000 2018. In addition, Shannon is recognized in the current editions of the following publications: Managing Intellectual Property’s IP STARS; Chambers USA Guide (Intellectual Property: Trade Mark & Copyright – Texas (Band Two)); International Who’s Who of Trademark Lawyers; and World IP Review (WIPR Leaders).

Active with the International Trademark Association (INTA) for many years, Shannon is currently a member of INTA’s Right of Publicity Committee. He has previously served on numerous INTA committees, including the Trademark Office Practice (US and OHIM Subcommittees), Famous & Well-Known Marks Committee (U.S. Subcommittee), the Meetings Board and the Meetings Committee, and he was Co-Chair of the Task Force on the Future of the Annual Meeting.

Shannon is currently Immediate Past President of the 50,000-member Association of Rice Alumni, and he has served on the Executive Committee of the Board of the Directors of that organization since 2012. Shannon also served as the President of Austin Rice Alumni from 2011-2015. He is past president of the Austin Intellectual Property Law Association, the Rice Alliance for Technology and Entrepreneurship (Austin Chapter), and Austin Lawyers and Accountants for the Arts.

Shannon received his J.D. from Southern Methodist University’s Dedman School of Law and earned his B.A in History and German Studies from Rice University.


  • 1801 East Sixth Street, Suite 300
    Austin, TX 78702


  • English


  • Rice University, BA, graduated 1977

Bar Admissions

  • Texas, State Bar of Texas


  • Austin Intellectual Property Law Association (Austin IPLA), - Past President
  • Austin Lawyers and Accountants for the Arts (ALAA) - Past President
  • American Bar Association - Intellectual Property Law Section
  • American Intellectual Property Law Association - Member
  • Association of Rice Alumni - President Elect (2015-2016); Board of Directors & Executive Committee (2012-present)
  • Austin Lawyers and Accountants for the Arts - Past President
  • Austin Rice Alumni - President (2011-2015)
  • State Bar of Texas - Intellectual Property Law Section
  • International Trademark Association - U.S. Patent and Trademark Office Subcommittee of the Trademark Office Practices Committee (INTA’s liaison to the U.S. Trademark Office (2014-present; 2010-2011)) ? U.S. Subcommittee of the Famous & Well-Known Marks Committee (2011-2013) ? OHIM Subcommitte

Pirkey Barber PLLC
Headquarters: Austin, Texas

14 The Best Lawyers in America® awards

5 Best Lawyers: Ones to Watch in America awards

Best Law Firms Badge
Full Firm Profile

Lawyer of the Year Badge - 2021 - Copyright Law Lawyer of the Year Badge - 2019 - Copyright Law Lawyer of the Year Badge - 2014 - Copyright Law

Named "Lawyer of the Year" by Best Lawyers® for:

  • Copyright Law, Austin (2021)
  • Copyright Law, Austin (2019)
  • Copyright Law, Austin (2014)

Recognized in The Best Lawyers in America® 2022 for work in:

  • Copyright Law
  • Trademark Law


  • The Best Lawyers in America® by Woodward/White, Inc. (2013-2017)
  • “Lawyer of the Year” for Copyright Law in Austin, Best Lawyers® by Woodward/White, Inc. (2014)
  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2011-2017)
  • Managing Intellectual Property – IP Stars (2013-2017)
  • Chambers USA Guide to America’s Leading Lawyers for Business (2010-17)
  • Texas Super Lawyers® list, a Thomson Reuters service (2012-2017)
  • Trademark Law Experts, International Legal Media Group (2009-14, 2016-2017)
  • Who’s Who Legal: The International Who’s Who of Trademark Lawyers, Law Business Research Ltd. (2015-2017)
  • AV Preeminent® Peer Review Rated*

Jimmy Kimmel Live television broadcasts during 2014 South by Southwest Festival

We served as IP counsel to SXSW, LLC, producer of the world-renowned South by Southwest Festivals and Conferences, in negotiations with the producers of the popular ABC network late-night television show Jimmy Kimmel Live, for an agreement to bring the show to a major venue at SXSW for five nights of tapings and broadcast during the 2014 SXSW festival. We advised SXSW in connection with significant trademark, copyright and marketing aspects arising from this collaboration between Jimmy Kimmel Live/ABC Studios and SXSW. The five shows taped in Austin, Texas and broadcast nationally during the festival were a highly visible component of SXSW 2014.

iTunes Festival during South By Southwest 2014

We served as IP counsel to SXSW, LLC, producer of the world-famous South by Southwest Festivals and Conferences, in negotiations with Apple for an agreement regarding the US debut of Apple’s iTunes Festival during SXSW 2014. The iTunes Festival is a unique concert series in which performances of some of the world’s biggest musical acts are filmed in high definition before a live audience and streamed on the iTunes Store for live and on-demand access by consumers around the globe. We advised SXSW during extensive negotiations respecting complex trademark and copyright aspects of this agreement to collaborate in mounting the iTunes Festival at SXSW.

Longhorn Network

Advised the University of Texas at Austin (“UT”) in connection with numerous major transactions over the past two years arising from UT’s ground breaking agreement with ESPN to create and launch the Longhorn Network (“LHN”), a 24/7 television network and digital media platform distributing high quality athletic, academic and arts programming. That agreement established the first major sports network dedicated to content focused on a single university and provides UT a minimum of $300 million over its 20-year life. Advised UT during the Big 12 Conference’s 2011 negotiations with FOX Sports (“FOX”) for a new long-term telecast agreement between FOX and the Big 12, and assisted UT in coordinating with the Big 12 to ensure that the language of the new telecast agreement with FOX properly preserved the ability of UT and the other Big 12 member schools to launch and operate university-branded networks such as LHN. Represented UT in connection with a related “transfer of rights” agreement between the Big 12 and its member schools. We have also served as global trademark counsel to UT for the selection and multinational clearance of trademarks associated with LHN, and for an ongoing effort to register and police those marks in multiple jurisdictions

Rebranding Project: Insperity

We served as global trademark counsel to Insperity, Inc. (formerly Administaff, Inc.) in connection with the re-branding of the New York Stock Exchange-traded company, which is one of the largest human resource services firms in the U.S. and a major vendor of human resources-related software products and services. We provided legal counsel throughout the company’s process of selecting, clearing and filing to register its new INSPERITY house mark in the U.S. and numerous nations around the world. We provided similar consultation and assistance with respect to the selection, clearance and protection of the company’s new primary logo, as well as several ancillary marks featured in this re-branding effort. Special steps were taken to ensure that the company could introduce its new identity in a major branding campaign in March 2011 without news of the effort leaking out prior to that kick-off. We also assisted the company in addressing numerous related issues, such as the acquisition of domain names, the development of trademark policing strategies for the new mark, etc.

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