Saúl Santoyo

Saul is routinely involved in multidisciplinary cases, where he can advise clients on all the legal and technical aspects of their industrial, commercial, institutional or government litigious matters. Mr. Santoyo provides his clients with well-thought-out, practical and efficient solutions to all their IP issues. He also designs and implements anti-counterfeiting programs.

He is the author of "Well-Known Trademarks" (1997); coauthor of the Mexican chapter of the book "Global Patent Litigation: How and Where to Win", Edited by Bloomberg Press and now in its third edition. Saul is also the author of several articles on IP-related topics and he has also spoken publicly on these issues and lectured at several universities and associations.

Saul holds leadership positions in several professional and industry associations and is a member of numerous others; he also regularly attends the meetings of the International Anti-Counterfeiting Coalition (IACC), the International Trademark Association (INTA), the Mexican Association for the Protection of Intellectual Property (AMPPI), the Brazilian Association of Intellectual Property (ABPI) and MARQUES.