Chairman/Co-Chair of the Advertising, Marketing & Promotions Practice Group, Ronald Urbach is regarded as a leading advertising and marketing lawyer in the U.S. He counsels clients on all aspects of law governing the creation, production and distribution of advertising across multi-platform media channels. He regularly appears before the FTC, state Attorneys General, and other federal and local regulatory agencies that have jurisdiction over advertising, marketing and promotions. His clients include some of the largest agencies and marketers across multiple product categories, including automotive, telecommunications, retail, video games, consumer electronics, publishing, entertainment, internet, alcoholic beverages and travel.
Lawyer Profile

Ronald R. Urbach
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Recognized Since:2010
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Recognized in:Advertising Law
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Law School:Washington University in St. Louis
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Website:
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E-mail:
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Location:1740 BroadwayNew York, NY 10019
Lawyer Bio
Education:
- Washington University in St. Louis, J.D., graduated 1976
- Clark University, BA, graduated 1973
Bar Admissions:
- New York, New York
Named "Lawyer of the Year" by Best Lawyers for:
- Advertising Law, New York City (2020)
Recognized in The Best Lawyers in America for work in:
- Advertising Law
Lawyer Client Comments
"Ron is one of the leading experts in this area and always provides insightful and practical guidance. He is a pleasure to work with!"
Mark Seidenfeld, Scholastic
"There is no one in the Advertising Law practice as skilled, as knowledgeable, nor as great to work with as Ron. I can't imagine our agency functioning without him."
Jerry Barnhart, Goodby Silverstein & Partners, San Francisco
"Ron is probably the best attorney in the field today. His advice and counsel is invaluable and he is well respected and known by all of our clients. He is very helpful in dealing with complex issues and has a very practical business approach to solving problems."
"Ron is one of the top advisors in the Advertising Agency space. We look to him for both creative clearance matters as well as contract law matters between us, clients, and suppliers. He approaches issues from both a legal perspective and a business relationship perspective. He understands our business and filters his commentary in that context."
Jerry Barnhart, Goodby Silverstein & Partners, San Francisco
"It's easy for an advertising lawyer to point out all the obstacles that a client would encounter as they try to achieve a particular objective. It's much harder for that lawyer to find creative ways to help his clients actually maneuver safely around those obstacles and achieve the objective. Ron Urbach is the master of the latter approach, and I cannot recommend him highly enough."
Harold Sogard, Goodby Silverstein & Partners
Firm Details
Davis & Gilbert LLP