Peter Viitre is a partner at Sotos LLP and the leader of our Home Services and Retail practice areas. Working extensively with franchises in those sectors as well as clients in the automotive industry, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component. Over his career spanning more than 20 years, Peter has advised clients in a wide range of industries including food and beverage, property services, shipping, gasoline, financial advisory and business services.
Peter provides advice on all aspects of franchising, from the preparation of legal documents to regulatory compliance, to the commercial aspects of dispute resolution and termination. He also counsels business owners and investors, including private equity firms, on purchase and sale transactions and has played a role in deals involving companies in various industries, on both national and international levels.
Long recognized as a leading franchise lawyer, Peter served as Chair of the Ontario Bar Association’s Franchise Law Section and as a member of the Ontario government’s Business Law Advisory Council, which advised the government on changes to the province’s commercial legislation.