Michelle May O'Neil is a board-certified family law attorney and appellate advocate in Frisco, Texas, and the founder of Concierra Legal. She has been recognized in The Best Lawyers in America for both Family Law and Appellate Practice for eleven consecutive years, including the 2027 edition.
O'Neil built her career on a conviction that appellate work is its own discipline. A trial is about persuading a fact-finder; an appeal is about persuading a court that the law itself was misapplied — a different craft requiring different instincts, and one that begins long before anyone loses. Much of her most consequential work happens at the trial level, preserving the record so that an appeal remains possible at all. Known as "the lawyer's lawyer", many lawyers call her when a case has gone wrong, and increasingly they call her before it does.
O'Neil has been licensed to practice law in Texas since 1992 and Board Certified in Family Law by the Texas Board of Legal Specialization since 1997, passing the certification examination on her first attempt. She has been admitted to the bar of the Supreme Court of the United States since 1999. Across more than three decades she has tried more than thirty-seven jury trials, served as counsel of record in over 195 appellate matters before the Texas Courts of Appeals, and handled 55 matters before the Supreme Court of Texas, where she has also presented oral argument.
At Concierra Legal, O'Neil practices in three areas: family law appeals; prenuptial and marital property agreements for founders, executives, athletes, and individuals with complex assets; and strategic legal counsel for clients whose circumstances span more than one matter at once. Her clients tend to arrive with problems that are too complex, too consequential, or too personal to be handled like a commodity.
O'Neil earned her J.D. from Baylor University School of Law and her B.B.A. from Baylor's Hankamer School of Business. In 2021 she completed a post-doctoral certification in Women's Leadership at Harvard Law School, formalizing work she had already been doing for years with the group Hell-on-Heels she co-founded as a mentorship and leadership community that now numbers more than 1,800 women lawyers. She has also taught the next generation directly, founding and teaching the Family Law Trial Skills Bootcamp at Baylor University School of Law and authoring more than sixty accredited continuing legal education courses for Texas attorneys.
O'Neil is a recurring guest editor of the case digests for the Family Law Section Report of the State Bar of Texas. She writes and speaks nationally on artificial intelligence and legal ethics, and on the emerging law of identity — the ownership and governance of name, image, and likeness — work she introduced at SXSW 2026 as the Identity Stack™ framework, now taught in curriculum at the Stanford Graduate School of Business.
Ms. O'Neil has passionately advocated for my case, for which I am eternally grateful. The legal process for divorce came with many unique hurdles for me, but she has handled them all so that I can focus on taking care of myself and my son during this difficult time. I know I can trust her to do what is best for my case and trust her to advocate for me. Her expertise and skill in the legal arena are unsurpassed by any attorney I know. And she does it all with whole-hearted energy.