Melanie J. Howard

Melanie J. Howard

Loeb & Loeb LLP

Recognized since 2020

Los Angeles, California

Practice Areas

Advertising Law

Copyright Law

Lawyer of the Year Badge - 2024 - Advertising Law
Lawyer of the Year Badge - 2024 - Advertising Law Lawyer of the Year Badge - 2022 - Advertising Law
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Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial.

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, e-commerce solutions, technology vendor agreements and other data intensive transactions.

Melanie currently serves as Secretary and Board member of Saving Innocence, a non-profit organization focused on combating sexual slavery and trafficking. She also maintains an active pro bono practice.

  • 10100 Santa Monica Boulevard, Suite 2200
    Los Angeles, CA 90067
  • Harvard University, J.D.
  • Williams College, B.A.

Loeb & Loeb LLP
Headquarters: Los Angeles, California

90 The Best Lawyers in America® awards

49 Best Lawyers: Ones to Watch® in America awards

Best Law Firms Badge Full Firm Profile

Lawyer of the Year Badge - 2024 - Advertising Law Lawyer of the Year Badge - 2022 - Advertising Law
Named "Lawyer of the Year" by Best Lawyers® for:
  • Advertising Law, Los Angeles (2024)
  • Advertising Law, Los Angeles (2022)
Recognized in The Best Lawyers in America® 2024 for work in:
  • Advertising Law
  • Copyright Law
Additional Areas of Practice:
  • Litigation - Intellectual Property
  • Media Law
  • Privacy and Data Security Law
  • Trademark Law


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