Mark Evans focusses on providing sophisticated trademark protection, management and counselling services. He represents many of the world's most famous brand owners and personalities, and is recognized as one of Canada's leading trademark lawyers.
Mark has been honoured as Canada's "Trademark Litigator of the Year" in 2014 and 2015 by Benchmark Canada, and was one of Managing Intellectual Property’s six nominees as Canada’s “Outstanding IP Practitioner” for 2015. The World Trade Mark Review 1000 has repeatedly selected Mark as the only Canadian for their gold or silver bands of all areas of trademark law and practice: prosecution and strategy; enforcement and litigation; and anti-counterfeiting. He has also been consistently honoured by a wide range of leading Canadian and international publications, including the Lexpert/American Lawyer Guide to the Leading 500 Lawyers in Canada, Chambers Global, and Best Lawyers.
Mark works with clients in strategically building the value of brands, and has been successful in numerous high-profile, precedent setting cases. Mark’s practice spans the entire branding lifecycle, and has highly significant experience and expertise in all aspects of trademark law including trademark and trade-dress litigation, brand selection and clearance, trademark oppositions and cancellations, and licensing and merchandising. Mark is also Managing Partner of Smart & Biggar's Toronto office.
In various independent surveys and publications, clients and colleagues have said:
"The best bar none for trademark law" (The Legal 500 Canada - 2017)
“The ‘go-to’ lawyer for trademark matters” (Who’s Who Legal: Canada – 2015/2016)
“Revered for his expertise covering all aspects of trademark law” (Chambers Guide - 2016)
“A pre-eminent name for trademark law” (The Legal 500 Canada - 2016)
“If I were to think of a pure IP litigator, I would think of him. He is fantastic – really on top of his game" (Best Lawyers Canada)
“Business-focused, strategic and very professional” and an “Enforcement wizard” (WTR 1000 - 2016)
“He is a formidable opponent with some great high-profile wins under his belt” (WTR 1000 - 2015)
“He is a judicious litigator and a big-picture thinker” (WTR 1000 - 2015)
“Intelligent and business-minded”
“Terrific litigator; he has an impeccable knowledge of the law”
“Highly esteemed for his track record in trade mark litigation and prosecution”
“Knowledgeable and responsive”
“Well prepared and has an imaginative presentation style with which to win the confidence of the court”
Mark has written extensively within the field of intellectual property law, including within international publications such as Trademark World, Managing Intellectual Property, National Law Journal and the World Trademark Law Report. He has also co-authored the Trademark Litigation: Remedies and Procedures chapter of the IP Benchbook, which is an electronic textbook for the Canadian judiciary, published jointly by the National Judicial Institute and the Law Society of Upper Canada. Mark is a frequent panellist on intellectual property subjects and has spoken to various organizations, including the International Trademark Association, the Intellectual Property Institute of Canada, the Canadian Corporate Counsel Association, the Law Society of Upper Canada, the New York State Bar Association, the Michigan State Bar Association, the Chicago Bar Association, the Intellectual Property Law Association of Chicago and the Oklahoma State Bar Association. Mark also taught trademark law at Osgoode Hall Law School for several years, has lectured at the Oxford Intellectual Property Research Centre and has spoken frequently at the McGill/IPIC Intensive Copyright course. During his academic career, Mark was awarded the prize for the highest grade in Intellectual Property Law in the Bar Admission course for Ontario.
Mark is an editor of IP Update — Canada, the firm's intellectual property law bulletin.