Marco Rojas-Ponce

After spending many years as a trademark lawyer, I became OLIVARES’ first-ever marketing manager. The role is challenging in many different ways but highly fulfilling. My responsibilities range the full spectrum of the marketing function, including strategy, planning, and operations. My role is very much a new trend in México, and I am pleased to be part of this growing industry. Education Certificate in Publicity and Communication in Instituto Tecnológico de Estudios Supe...

Aldo González Melo is a top attorney recognized by Best Lawyers in the practice area(s) of Corporate and Mergers and Acquisitions Law, Energy Law and Project Finance and Development Practice. Aldo, who practices law in Mexico City, Mexico, has been recognized since 2021. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Aldo is held by other top lawyers in the same geographic and legal practice area.

More than 10 years of legal experience, and over 8 years of experience focused on the field of taxation, providing advice and assisting in M&A transactions for national and international clients from different industries. His experience also covers tax controversy and litigation; Pedro has represented large multinationals and financial institutions on tax inspections and refund applications, successfully obtaining tax refunds and resolutions reducing or, in some cases, eliminating potenti...

Ana Vargas is a co-founding Managing Partner of IBERBRAND® . She manages the firm’s Litigation and International Trademark Departments. Ana has been practicing IP Law for over 20 years, working in different areas, including prosecution, maintenance, copyright, and a particular specialization in litigation practice for over 13 years. She is a skilled negotiator who relies on her portfolio management experience and as a sharp litigator. Ana takes care of clients in the litigation and ...

Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly experienced trademark attorney who represents many of the firm’s key clients and their well-known brands. His team serves as the heartbeat of Olivares’ trademark practice. Alonso Camargo’s clients “draw confidence from his complete dedication to their cause,” according to World Trademark Review’s WTR 1000. Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly e...

Zarina Beltrán Betrón is a top attorney recognized by Best Lawyers in the practice area(s) of Franchise Law. Zarina, who practices law in Mexico City, Mexico, has been recognized since 2025. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Zarina is held by other top lawyers in the same geographic and legal practice area.

Associate of Uhthoff in Mexico since 2016, where she is part of the Patent Department as a Legal Attorney. Her daily practice is focus on management, and protection of new creations with the main goal to make sure that new creation rights are properly protected.

César Chavez is a top attorney recognized by Best Lawyers in the practice area(s) of Administrative Law. César, who practices law in Mexico City, Mexico, has been recognized since 2023. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which César is held by other top lawyers in the same geographic and legal practice area.

Mónica Patricia Pérez Santana is a top attorney recognized by Best Lawyers in the practice area(s) of Tax Law. Mónica Patricia, who practices law in Mexico City, Mexico, has been recognized since 2025. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Mónica Patricia is held by other top lawyers in the same geographic and legal practice area.

Fernando has 30 years of experience in Dispute Resolution, Bankruptcy, Litigation, Arbitration and Mediation. He is admitted to practice in New York and in the federal courts of the 2nd Circuit of the United States. He is a mediator before the Superior Court of Justice of the Federal District, as well as a conciliator and trustee before the Federal Institute of Specialists in Commercial Insolvency. Since 1998 he has been a managing partner of the Dispute Resolution area. Fernando has experien...