Pirkey Barber PLLC

17 Best Lawyers awards

Pirkey Barber PLLC logo

Awarded Practice Areas

Litigation - Intellectual Property Trademark Law

Biography

Lou Pirkey is a founding partner of trademark specialty firm Pirkey Barber. Lou Pirkey has specialized in trademark law, primarily trademark infringement litigation and counseling, for well over 40 years, and is one of America’s most highly recognized authorities in the field. He was heralded as "legend of the field" in the 2014 World Trademark Review 1000 ind in 2012 as a "a groundbreaking trademark lawyer undoubtedly practicing at the highest level.” Chambers USA guide to America’s Leading Lawyers for Business refers to him as “the guru” who is “widely recognized as one of the leading trademark litigators in the country.”

Lou's career as a leader in the field and in the profession has included such highlights as the following:

  • President of the 15,000-member American Intellectual Property Law Association
  • Member of the United States delegation to several conferences on trademark reform at the World Intellectual Property Organization in Geneva
  • Member of the Trademark Review Commission whose work led to sweeping reform of the federal trademark statute, the Trademark Law Revision Act passed by Congress in 1988
  • Member of the first Trademark Public Advisory Committee of the United States Patent and Trademark Office
  • Member of the Board of Directors, International Trademark Association (INTA)

    In addition to his trademark litigation practice, Lou is also active in alternative dispute resolution and has served as a neutral in more than 30 trademark disputes. He is a charter member of the Panel of Neutrals of the International Trademark Association/Center for Public Resources.

    In his home state of Texas, Lou taught trademark law for 15 years as an adjunct professor at The University of Texas School of Law. He was Chair of the Intellectual Property Law Section of the State Bar of Texas, is a Life Fellow of the Texas Bar Foundation, and was the charter President of the Austin Intellectual Property Law Association.

Pirkey Barber PLLC

17 Best Lawyers awards

Pirkey Barber PLLC logo

Overview

  • English

  • The George Washington University, J.D., graduated 1964
  • The University of Texas, Ch.E

  • Texas, State Bar of Texas

  • American Intellectual Property Association - President (1999 - 2000)
  • Austin Intellectual Property American Inn of Court - Charter Member, Executive Committee
  • Austin Intellectual Property Law Association - Charter President
  • George Washington University Law School - Intellectual Property Advisory Board
  • International Trademark Association - Board of Directors (Past Member)
  • International Trademark Association / Center for Public Resources Panel of Neutrals - Charter Member
  • State Bar of Texas - Intellectual Property Law Section, Past Chair
  • Texas Bar Foundation - Life Fellow
  • The University of Texas School of Law - Adjunct Professor (1991-2010)
  • English
  • Texas, State Bar of Texas
  • American Intellectual Property Association - President (1999 - 2000)
  • Austin Intellectual Property American Inn of Court - Charter Member, Executive Committee
  • Austin Intellectual Property Law Association - Charter President
  • George Washington University Law School - Intellectual Property Advisory Board
  • International Trademark Association - Board of Directors (Past Member)
  • International Trademark Association / Center for Public Resources Panel of Neutrals - Charter Member
  • State Bar of Texas - Intellectual Property Law Section, Past Chair
  • Texas Bar Foundation - Life Fellow
  • The University of Texas School of Law - Adjunct Professor (1991-2010)
  • The George Washington University, J.D., graduated 1964
  • The University of Texas, Ch.E

Client Testimonials

Lou Pirkey is an excellent attorney. He is an expert in trademark law, he is highly responsive to our needs, he is prompt and diligent in his efforts on our behalf, and he offers pragmatic and cost-effective advice and solutions.

Louis Pirkey's knowledge and advice is beyond value to our university.

I have known and been represented by Lou Pirkey for over 25 years. He has represented my companies and me in many trademark matters, including successful litigation in both State and Federal Courts. He is quick. He communicates easily and persuasively with others. He is formidable in the courtroom, but he can quickly seize opportunities to compromise and settle for the benefit of his client. He is always well-prepared, and he brings confidence to his clients that they have superior representation in the complex field of Trademark Law.

Patrick Kennedy (Watermark Hotel Company, Inc.)

San Antonio, TX

Lou Pirkey is extremely experienced in the area of Trademark Law and has a working knowledge of how to approach trademark matters in light of the current landscape. Not only is he very skilled in advising his clients, but he is extremely personable and makes every effort to understand his clients' needs. He responds in detail to any and every question his clients have in a very timely manner, and he is always honest about the realities involved in pursuing their interests. We have a trademark that requires a lot of attention and have had nothing but success in our relationship with Lou and the associates at his firm.

Alexa Isbell (For Eyes Optical Company)

New York, NY

Awards & Focus

Lawyer of the Year Badge - 2025 - Litigation - Intellectual Property Lawyer of the Year Badge - 2014 - Trademark Law Lawyer of the Year Badge - 2012 - Litigation - Intellectual Property Lawyer of the Year Badge - 2010 - Intellectual Property Law
Named "Lawyer of the Year" by Best Lawyers® for:
  • Litigation - Intellectual Property, Austin (2025)
  • Trademark Law, Austin (2014)
  • Litigation - Intellectual Property, Austin (2012)
  • Intellectual Property Law, Austin (2010)
Recognized in The Best Lawyers in America® 2026 for work in:
  • Litigation - Intellectual Property
  • Trademark Law
Special Focus:
  • Trademark
Awards:
  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2011-14)
  • Austin Litigation - Intellectual Property Lawyer of the Year, Best Lawyers (2012)
  • The 25 Greatest Texas Lawyers of the Past Quarter-Century, Texas Lawyer Magazine (2010)
  • Chambers USA Guide to America's Leading Lawyers for Business (2009-14)
  • The Best of the Best USA Trademark, Euromoney Legal Media Group (2011)
  • Austin Intellectual Property Lawyer of the Year, Best Lawyers (2010)
  • America's Top 25 Preeminent Trade Mark Practitioners, The Best of the Best USA (2009)
  • Guide to the World's Leading Trademark Practitioners, Legal Media Group
  • Who's Who Legal (2008), named one of eight "stand-out trademark practitioners" in Texas
  • The International Who's Who of Trademark Lawyers, Who's Who Legal (2009)
  • 100 Most Influential Lawyers in America, National Law Journal (1999)
  • Legal Legend, Texas Lawyer Magazine
  • Super Lawyer, Texas Monthly Magazine
  • Texas Super Lawyers annual list of the Top 50 Attorneys in Texas (2012)
  • International Trademark Association President's Award (2012)
  • Managing Intellectual Property - IP Star (2014)
  • Managing Intellectual Property - Top Five Outstanding IP Litigators in Texas (2013, 2014)
  • Austin 2014 Lawyer of the Year for Trademark Law, The Best Lawyers in America

Case History

Cases
  • H.J. Heinz Company v. Figueroa Brothers, Inc., Case No. 3:14-cv-00843-B in the U.S. District Court for the Northern District of Texas
Represented Heinz in this trade-dress / trademark infringement case challenging Figueroa Brothers’ sale of ketchup products in a bottle design similar to Heinz’s famous bottle design, which Heinz has used since the 1890s. The parties negotiated a settlement agreement, and on April 11, 2014, the U.S. District Court for the Northern District of Texas entered a permanent injunction prohibiting Figueroa Brothers from using its current bottle design or any confusingly similar design

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