Laura has more than 30+ years of experience in the IP field and Managing Partner of the firm since 2008. She is a true strategist and has acted on several milestone cases. Laura leads most of the firm’s large and complex cases. Furthermore, Laura has a high profile both locally and internationally. She is regularly invited to speak for organizations such as MARQUES, CITMA, UIA, ASIPI, FICPI, ABPI and INTA and is a renowned teacher at several Law Schools. She is very active in promoting the Madrid Protocol and has lectured on the topic domestically and abroad. Laura’s practice covers the complete lifecycle of IP rights. However, since the recent dramatic changes to the Mexican legal framework, she has been increasingly dedicated to the promotion of the MADRID system among clients, as well as the new opposition system that entered into force. She also continues to design strategies for clients as well as litigating. Laura is the only woman in Mexico who is the Managing Partner of an IP law firm and a three times recipient of the Best IP Lawyer in Latin America Award of Euromoney’s Americas Women in Business Law. She has written about IP for national newspapers and international IP magazines. Laura is a Council Member of MARQUES and project leader in the International Trademark Team. She leads the Madrid Protocol Committee at ASIPI. She is Co-Chair of the Standing Committee on Geographical Indications in AIPPI, she is a member of the Famous and Well-Known Marks Committee of INTA, and a member of national and international professional associations, including AIPF, ASIPI (Co-Chair of the Geographical Indications Committee and Special Commissions Coordinator of the Madrid Protocol), AIPLA (member of the Board), ECTA and PTMG.