Justin H. King

Our practice is a local, family-run plaintiffs’ firm that focuses almost exclusively on serious personal injury and wrongful death cases in the Inland Empire, with a special emphasis on car and truck accidents, motorcycle crashes, traumatic brain injuries, spinal cord injuries, product defects, and complex insurance disputes. We don’t dabble in injury work—we live in it, every day, on behalf of people whose lives have been turned upside down by someone else’s negligence.

What makes our firm unique starts with who is doing the work. I’m a trial lawyer who started my career defending large insurance companies and institutional defendants. Today, my brothers and I use that experience on the plaintiffs’ side. Because we’ve seen the “inside of the insurance playbook,” we understand how adjusters value claims, how defense firms attack liability and causation, and what it takes to prove the full extent of our clients’ harms and losses. That insight allows us to build cases proactively—selecting experts, developing medical evidence, and preparing for trial from day one rather than simply reacting to the defense.

We also deliberately keep our caseload small and selective so we can go very deep on the cases we do accept. Our work is centered on high-impact events and catastrophic injuries: freeway and intersection crashes in and around Rancho Cucamonga, Fontana, Ontario, and the greater Inland Empire; trucking and big-rig collisions tied to the region’s warehouse and logistics corridors; severe motorcycle accidents; and cases involving brain injuries, spinal cord damage, burns, and wrongful death. Many of our matters involve disputed liability, complex medical causation, aggravated pre-existing conditions, or multiple defendants such as commercial carriers, governmental entities, or product manufacturers.

Another distinctive feature of our practice is our combination of trial readiness, modern litigation technology, and hands-on client service. We treat each case as if it will be tried to a jury, even though most cases ultimately resolve by settlement or mediation. That trial-focused mindset drives better outcomes because insurers understand that we are prepared to prove the case in court—whether the issue is a Fontana freeway crash, an Ontario intersection collision, or a Rancho Cucamonga brain or spine injury. At the same time, we put a premium on client communication: we make sure clients know their options, understand the process, and feel heard. Many families come to us at the lowest moments of their lives; the least we can do is provide clear guidance, transparency, and compassion.

We also invest heavily in local legal community service. I have served as President of the San Bernardino County Bar Association, sit on the Board of Consumer Attorneys of California, and was appointed to the Judicial Selection Advisory Committee by California’s Governor. I frequently lecture to other lawyers on topics such as damages, modern law practice management, and expert strategy, and I regularly write about collaboration between criminal, workers’ compensation, trust and estate, and personal injury counsel. Those roles keep us at the forefront of developments in personal injury law and litigation strategy—and ensure we’re constantly refining how we tell our clients’ stories.

From a results standpoint, our firm has obtained numerous million and multi-million dollar recoveries for victims of medical negligence, bus and commercial vehicle crashes, product defects, and serious auto accidents, as well as survivors of sexual assault and families pursuing wrongful death claims. We’ve been honored with recognitions such as Best Lawyers in America, Best Law Firms® – Tier 1 Inland Empire, Super Lawyers, and AV Preeminent® ratings, along with peer-selected trial lawyer honors and community awards for expanding access to justice in San Bernardino County. But the measure that matters most to us is whether our work provides injured people and their families with the resources and dignity they need to move forward.

For anyone who wants to learn more about the scope of our practice, representative cases, and the specific communities we serve, you can visit:

• Rancho Cucamonga Personal Injury 

• Rancho Cucamonga Car Accident Lawyer 

• Fontana Personal Injury & Accident Cases 

• Ontario, CA Personal Injury Attorney 

• Traumatic Brain Injury Cases

• Spinal Cord Injury Cases 

Here are the most common questions I am asked by clients, as well as my answers:

1. “Do I have a case?”
This is one of the first questions we hear, especially after a serious car accident, truck collision, or wrongful death. Most people assume they need every detail figured out before calling a lawyer. They don’t.

My answer:
If you were injured because of someone else’s negligence — whether in a Fontana freeway crash, an Ontario intersection collision, a Rancho Cucamonga rear-end accident, or a commercial truck incident — you should speak with an attorney as soon as possible. The real question is not whether “you have a case,” but whether the available facts, evidence, injuries, and liability circumstances make it a case we can help you build. We walk clients through that analysis in a clear, practical way.

2. “How much is my case worth?”
Almost every client asks this early on, and it’s understandable — injuries can create major financial stress.

My answer:
Case value depends on many factors: the severity of injuries (including brain and spinal injuries), medical care, long-term prognosis, liability disputes, insurance coverage, and how the injury affects your life and ability to work. No lawyer can ethically quote a dollar amount upfront. What we can do is explain the categories of damages available and begin building the evidence necessary to maximize the value of the claim. Because we prepare every case as if it may go to trial, we often uncover damages the insurance company never accounted for.

3. “How long will my case take?”
People want clarity and predictability, especially when dealing with medical appointments and time off work.

My answer:
Most cases resolve between several months and a couple of years, depending on medical treatment, expert evaluations, insurance negotiations, and whether the defense is disputing liability or causation. Complex matters — such as truck accidents, catastrophic injuries, or wrongful death cases — often take longer because the stakes are higher and more experts are involved. We give clients realistic timelines and updates throughout the process.

4. “Will I have to go to court?”
Many people worry about testifying or attending court hearings.

My answer:
Most injury cases settle without trial, but we prepare every case as though a jury will ultimately decide it. In our experience, being truly ready for trial is what leads to fair settlements. Whether your case resolves early or proceeds to litigation depends on the defendant’s willingness to accept responsibility. Clients always have a voice in how far a case goes.

5. “What should I do after a car or truck accident?”
This is one of the most important questions we get.

My answer:
Your priorities should be:

1. Get medical care immediately.

2. Call the police and ensure a collision report is made.

3. Document the scene if you can.

4. Avoid giving recorded statements to insurance companies.

5. Contact an attorney early so critical evidence — such as vehicle data, surveillance footage, trucking records, or witness statements — isn’t lost.
   Early legal intervention is especially important in Fontana trucking cases, where evidence can disappear quickly.

6. “What if I already had a pre-existing condition?”
People often worry that an insurer will use an old injury against them.

My answer:
A pre-existing condition does not disqualify your claim. In fact, the law recognizes that accidents can worsen or aggravate existing problems — particularly involving the spine, joints, or prior injuries. We frequently represent clients whose conditions were stable or symptom-free before a crash. Proper medical documentation can make a powerful difference.

7. “Do I have to pay anything up front?”
Cost is a major concern for injured people.

My answer:
No. We work on a contingency fee, meaning you pay nothing unless we win. We advance the costs of experts, investigations, and litigation; you owe nothing out of pocket at any stage. This ensures people can pursue justice regardless of their financial circumstances.

8. “Will I work directly with you?”
This matters deeply to families choosing a lawyer.

My answer:
Yes. When you hire our firm, you get me, my brothers Jonathan and Oliver, and our team directly involved in your case. We are a family-operated firm. Your case is never passed off or treated like a file number. Our practice is built on personal attention, transparency, and consistent communication.

9. “How do I choose the right personal injury lawyer?”
Clients don’t always know how to evaluate legal representation.

My answer:
Look for a firm with documented experience in serious injury cases, proven trial readiness, recognition from credible legal organizations (such as Best Lawyers, Super Lawyers, AV Preeminent®, Best Law Firms, etc.), and a track record of meaningful results. But just as importantly, choose a lawyer who listens to you, answers your questions clearly, and treats your case with the seriousness it deserves.

Over the past year, the cases that stayed with me the most were not defined by dramatic courtroom moments or headline numbers, but by the people behind them — individuals and families navigating trauma, uncertainty, and sudden disruption to their lives.

One especially memorable matter involved a client who had been injured under circumstances that raised difficult questions about accountability, responsibility, and fairness. What made the case meaningful was not simply the legal challenge — although the liability issues were complex and the injuries significant — but the human dimension. Our client was someone who had done everything right, and yet their world changed in an instant because of another party’s negligence.

What stood out to me was the client’s resilience and dignity in the face of hardship. They showed up to every medical appointment, pushed themselves through painful rehabilitation, and remained hopeful even when insurance companies tried to minimize what they had endured. Our role was to give them a voice, to gather the evidence others overlooked, and to make sure the truth of their experience was fully recognized.

The case required collaboration with medical specialists, accident reconstruction experts, and people close to the client who could speak to the impact of the injuries on daily life. But more than anything, it required listening — taking the time to understand who our client was before the incident, what they loved, what they lost, and what they needed to rebuild.

The moment that made the case unforgettable was not when we reached a resolution, but when the client told us they finally felt seen and believed. That is the heart of personal injury work. It’s not just about negotiating numbers or navigating statutes; it’s about restoring a sense of justice and helping someone move forward with strength and stability.

Cases like this remind me why I chose this profession. The practice of law can be demanding, technical, and adversarial — but at its core, it is a helping profession. Being able to guide someone through one of the hardest moments of their life, protect them from powerful insurance interests, and ensure their story is told with clarity and compassion is what makes this work deeply meaningful. Those are the cases that stay with me long after they end.

One of the greatest challenges in serious personal injury and wrongful death work is that every case represents a deeply personal, often life-altering event for the client. We are not simply managing legal files — we are helping people navigate trauma, medical uncertainty, and the long-term consequences of injuries that may affect their ability to work, care for their families, or return to the life they once knew. Balancing the legal demands of a complex case with the human needs of the client requires both technical precision and genuine compassion.

Another challenge is the complexity of proving injuries that are not immediately visible, such as traumatic brain injuries, spinal injuries, chronic pain syndromes, and the aggravation of pre-existing conditions. These cases require deep familiarity with medical science, the ability to work effectively with experts, and the skill to translate sophisticated concepts into narratives that insurers, judges, and juries can understand. Establishing causation — particularly when the defense argues that symptoms were “preexisting” or “unrelated” — is one of the most nuanced parts of the practice.

A further challenge is the inequality of resources between injured individuals and the institutional defendants they face. Large insurance companies, transportation carriers, and corporate defendants often deploy aggressive strategies aimed at minimizing responsibility and limiting recovery. They may delay, deny, or undervalue legitimate claims. To counter that, we must be thoroughly prepared, meticulous in investigation, and ready to try cases when necessary. True advocacy requires a willingness to challenge powerful interests and stand firm for clients who may feel overwhelmed by the legal system.

Finally, the landscape of personal injury litigation is constantly evolving. Advances in vehicle technology, changes in medical understanding, new insurance regulations, and the growth of the logistics and trucking sectors across the Inland Empire all shape how cases are litigated. Staying at the forefront of these developments — through trial work, expert collaboration, bar leadership, and continuing education — is essential. The law demands it, and our clients deserve nothing less.

Despite these challenges, this work remains deeply meaningful. Helping clients rebuild their lives, protecting them from unfair treatment, and ensuring their story is told with clarity and dignity is what makes this area of practice both demanding and profoundly rewarding.

My interest in personal injury law grew out of a combination of family influence and firsthand experience seeing how the legal system impacts real people during their most vulnerable moments. I come from a family with a long history of public service in the Inland Empire, and from an early age I saw law not as an abstract profession, but as a way to help individuals who often had nowhere else to turn. Watching relatives dedicate their careers to serving this community showed me how powerful a single advocate can be when someone is facing adversity or injustice.

Later, early in my career, I worked on the defense side of civil litigation. That experience opened my eyes to how overwhelming the process can be for ordinary people — especially when they are going up against well-funded insurance companies and large institutions. I saw how easily legitimate injuries could be minimized or dismissed, not because the facts supported it, but because the injured person didn’t have someone bringing their story forward. That realization reshaped my view of the legal system and ultimately motivated me to shift my practice to representing plaintiffs.

But the true inspiration came from the clients themselves. Over the years, I have had the privilege of representing people who showed remarkable courage in the face of life-changing injuries — individuals fighting to regain mobility, families grieving unimaginable loss, and everyday citizens whose lives were upended by the negligence of others. Their resilience, determination, and humanity made it clear to me that this is where my work could have the greatest meaning.

Personal injury law is challenging, complex, and often emotionally demanding — but it is also one of the few areas of law where an attorney can make a profound and immediate difference in a person’s life. The opportunity to stand with people during their hardest moments, to protect them from powerful interests, and to help them reclaim stability and dignity is what inspires me to do this work every day.

Outside of my work as a trial lawyer, my interests center on family, community engagement, and strengthening the legal profession in the Inland Empire. I spend much of my time away from the office with my wife and children, staying connected to the same community that has shaped my family for generations.

I am also deeply committed to professional leadership and legal education. Through my service as President of the San Bernardino County Bar Association and my involvement with the Consumer Attorneys of California, I work to promote ethical advocacy, elevate the practice of law, and support initiatives that improve access to justice. Mentoring young lawyers and speaking at legal seminars are important parts of that commitment; helping new attorneys develop the skills and judgment required for effective client representation is something I view as a responsibility to the profession.

In addition, I remain active with local nonprofits and legal aid organizations, particularly those dedicated to serving vulnerable populations in San Bernardino County. Supporting these organizations allows me to contribute to a fairer system and ensure that individuals facing hardship have a meaningful opportunity to be heard.

These interests keep me grounded in the values that first drew me to the law: service, integrity, and a desire to help strengthen the community I call home.