Joseph S. "Joe" Heino

Joseph S. "Joe" Heino

Davis & Kuelthau, S.C.

Recognized since 2015

Milwaukee, Wisconsin

Practice Areas

Trademark Law

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Joe is a registered U.S. Patent Attorney and a shareholder with the firm. He is experienced in all areas of intellectual property law, including patent, trademark, copyright, and trade secret law, as well as licensing and franchising. Joe represents a wide range of clients in the local, regional and national manufacturing and service sectors and helps those clients build fences around their intellectual property, allowing them to maintain technological and market advantages over their competitors throughout the world and in cyberspace.

His background and experience involves assisting clients with intellectual property matters relating (generally) to electrical, mechanical and electromechanical technologies and (specifically) to scientific and medical devices, electrical and electronic devices, metal ionization methods and devices, energy conservation techniques, automated machining, computer software and computer peripherals, as well as innovative business methods, trademarks and service marks. Joe also published his first fiction novel "Seamless", a Midwestern ghost story that explores the unsettling possibility of interdimensional contact.


  • 111 East Kilbourn Avenue, Suite 1400
    Milwaukee, WI 53202


  • Marquette University

Recognized in The Best Lawyers in America® 2022 for work in:

  • Trademark Law

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