Joseph F. "Joe" Cleveland, Jr.

Joseph F. "Joe" Cleveland, Jr.

Fort Worth, TX recognized lawyers icon Recognized in Best Lawyers since 2011
Brackett & Ellis PC

4 Best Lawyers awards

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Awarded Practice Areas

Commercial Litigation Litigation - Intellectual Property Litigation - Patent Trademark Law

Biography

Joe Cleveland has practiced in the area of commercial and intellectual property litigation for over 30 years. He has extensive trial and appellate experience representing entrepreneurs, inventors, and private and publicly-traded companies. His practice includes a broad range of complex commercial litigation involving patent, copyright, trademark, trade secrets, antitrust, contracts, employment, oil and gas, securities, and other commercial matters. He has tried cases in both state and federal courts and has successfully handled appeals before the United States Supreme Court and various federal courts of appeals. He also assists clients in protecting intellectual property rights before the United States Patent and Trademark Office, Trademark Trial and Appeal Board, and the United States Copyright Office.

Mr. Cleveland is Board Certified in Civil Trial Law by the Texas Board of Legal Specialization—a mark of excellence and distinguishing accomplishment achieved by fewer than 10% of practicing attorneys in Texas. Board Certified attorneys in Civil Trial Law are specialists in civil litigation involving contracts, businesses, and business owners. To achieve board certification, Mr. Cleveland was required to pass a rigorous examination and demonstrate extensive expertise and knowledge in his specialty area. He must also engage in a continuous course of study in his specialty.

Mr. Cleveland was instrumental in drafting the proposed legislation, preparing the bill analysis and testifying before Senate and House Committees of the 83rd and the 85th Texas Legislatures in support of the adoption of the Texas Uniform Trade Secrets Act and amendments thereto.

As Chair of the Trade Secrets Committee of the Intellectual Property Law Section of the State Bar of Texas, Mr. Cleveland helped draft the Texas Pattern Jury Charges for Misappropriation of Trade Secrets published in the Texas Pattern Jury Charges, which is used by state and federal courts throughout Texas. In the preface to the 2016 edition of the Texas Pattern Jury Charges, it was noted that “the Texas Pattern Jury Charge Committee was indebted to the Trade Secrets Committee for its work on the pattern jury charges for trade-secret misappropriation. Under the leadership of Joseph F. Cleveland, Jr., the Trade Secrets Committee reviewed and provided significant feedback on the committee’s jury charges on misappropriation of trade secrets. The Trade Secrets Committee’s input was invaluable and helpful to ensure the accuracy of those questions and instructions.” In 2018, Mr. Cleveland received the Chair’s Award for outstanding service to the Intellectual Property Law Section of the State Bar of Texas. From 2022-2023, Mr. Cleveland served as Chair of the Intellectual Property Law Section.

In 2019, Mr. Cleveland was appointed by the Supreme Court of Texas to serve on the Texas Board of Disciplinary Appeals for a three-year term.

In 2020, Mr. Cleveland authored the book Fredrick Garland “Fritz” Lanham – Father of American Trademark Protection (BookHouse Group 2020) for which he received the Fritz G. Lanham Trademark Award from the Intellectual Property Law Section of the State Bar of Texas.

Brackett & Ellis PC

4 Best Lawyers awards

Brackett & Ellis PC logo

Overview

  • Mississippi College, J.D., graduated 1990
  • Mississippi College, J.D., graduated 1990

Client Testimonials

Awards & Focus

Recognized in The Best Lawyers in America® 2026 for work in:
  • Commercial Litigation
  • Litigation - Intellectual Property
  • Litigation - Patent
  • Trademark Law
Special Focus:
  • Copyright
  • Trade Secrets
  • Trademark
Awards:
  • Super Lawyer in Business Litigation, Texas Monthly (2005-present)

    List of Top 100 Dallas/Fort Worth Super Lawyers by Texas Monthly (2016, 2020, 2021)

    List of Top Attorneys for Intellectual Property (2011-2020) Fort Worth, Texas Magazine

    Rated AV Preeminent, Martindale-Hubbell Peer Review

    Fritz G. Lanham Trademark Award by the Intellectual Property Law Section of the State Bar of Texas (2022)

    Appointed by the Supreme Court of Texas to serve on the Texas Board of Disciplinary Appeals. (2019-2022)

    Outstanding Young Lawyer of Tarrant County by the Fort Worth – Tarrant County Young Lawyers Association (2002)

    President, Federal Bar Association – Fort Worth Chapter

    Chair, Intellectual Property Law Section, State Bar of Texas (2022-2023)

    Chair, Trade Secrets Committee, Intellectual Property Law Section, State Bar of Texas (2013-2016)

    Chair’s Award for outstanding service to the Intellectual Property Law Section of the State Bar of Texas (2017-2018)

    Founding and Charter Member, Texas Intellectual Property Law Foundation

    Co-chair, District Court Advisory Committee, United States District Court for the Northern District of Texas (1998-2006)

    Chair, Technology Subcommittee, District Court Advisory Committee, United States District Court for the Northern District of Texas (1998 – 2006)

    Patent and Local Rules Subcommittees, District Court Advisory Committee, United States District Court for the Northern District of Texas (1998 – 2006, 2018 – 2019)

    Technology Subcommittee, District Court Advisory Committee, United States District Court for the Northern District of Texas (2015-2020)

    Civil Trial Law Exam Commissioner, Texas Board of Legal Specialization (2021- present)

    Chair, Tarrant County Bar Foundation (2019)

    Director, Tarrant County Bar Association (2005-2007, 2023-2024)

    Chair, Advisory Panel for the reappointment of the Honorable Charles Bleil to United States Magistrate Judge in the United States District Court for the Northern District of Texas, Fort Worth Division

    Advisory Panel for the reappointment of the Honorable Paul D. Stickney to United States Magistrate Judge in the United States District Court for the Northern District of Texas, Dallas Division

    Conferee, Fifth Circuit Judicial Conference (New Orleans, 1998; Houston, 1999; San Antonio, 2000; New Orleans, 2001; Dallas, 2002; Austin 2004; San Antonio 2007; New Orleans 2009; San Antonio 2011; Fort Worth 2013; New Orleans 2014; New Orleans 2015; Grapevine 2017)

    Master, Barbara M.G. Lynn Inn of Court (2021 – present)

    Barrister, Eldon B. Mahon Inn of Court (1997-1999, 2004-2005); Executive Committee/Program Director (1999, 2004)

    Fort Worth’s 400 Most Influential People, Fort Worth Magazine (2018)

    President’s Certificate of Outstanding Achievement, Tarrant County Bar Association (1999)

Additional Information

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Case History

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Q&A

Mr. Cleveland represents clients in complex commercial and intellectual property trials and appeals with a practice emphasis on federal court litigation. He is extremely knowledgeable about practicing before the federal judges in the United States District Court for the Northern District of Texas as well as other Districts in Texas.

Does Brackett & Ellis handle cases on a contingency basis?

Although the firm is open to handling a case on a contingency basis, blended rates, fixed rates, or other forms of compensation, typically, the firm charges an hourly fee for professional legal services.

Boeing filed a lawsuit against a Fort Worth aerospace company for being a year behind in its work helping build two new Air Force One jets to transport the president. Mr. Cleveland helped Boeing obtain a temporary restraining order to regain possession of Air Force One from the defaulting subcontractor.

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