José Manuel Zavala

Victor Ramírez is co-leader of OLIVARES’ trademark practice group, focusing chiefly on counseling, negotiating and prosecuting Industrial Property disputes (nullity, caducity and infringement proceedings) before the Mexican Patent and Trademark Office (IMPI). Victor Ramírez is co-leader of OLIVARES’ trademark practice group, focusing chiefly on counseling, negotiating and prosecuting Industrial Property disputes (nullity, caducity and infringement proceedings) before...

Founding partner of Malpica, Iturbe, Buj y Paredes, a Mexican litigation boutique. Rodrigo Buj’s practice mainly focuses on constitutional and administrative litigation, before federal judicial authorities, including the Supreme Court of Justice. Also, Rodrigo represents clients in international arbitrations, having been appointed as an expert in Mexican law by the Mexican federal government, in investment arbitrations. Rodrigo Buj is one of the most recognised litigators in Mexico in T...

Samuel Bissu Bazbaz is a lawyer recognized by Best Lawyers in the practice area of Family Law. Samuel practices law in Mexico City, Mexico Best Lawyers has recognized Samuel Bissu Bazbaz since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Samuel Bissu Bazbaz is held by other lawyers.

After spending many years as a trademark lawyer, I became OLIVARES’ first-ever marketing manager. The role is challenging in many different ways but highly fulfilling. My responsibilities range the full spectrum of the marketing function, including strategy, planning, and operations. My role is very much a new trend in México, and I am pleased to be part of this growing industry. Education Certificate in Publicity and Communication in Instituto Tecnológico de Estudios Supe...

PRACTICE AREAS Intellectual property, consulting in the field of trademarks and copyright. ASSOCIATIONS AND PUBLICATIONS Mexican Association for the Protection of Intellectual Property (AMPPI); board member (2019-2021); Former President of the Trademark Committee. International Trademark Association (INTA); member of the Internet Committee. Abogadas MX; mentor in the mentorship program. “Finally, a Trademark Opposition System for Mexico” in ExpertGuides magazine. “How trade ...

Gerardo is Partner in Uhthoff and has more than 23 years of experience in Intellectual Property. He joined Uhthoff, Gomez Vega & Uhthoff in 2001 and for several years oversaw the office in Guadalajara, where he served the legal needs of domestic and foreign companies. Since he finished his Master Degree studies in Chicago, he has been collaborating in the main office in Mexico City, where he advises domestic and foreign clients in trademarks, including the management, strategic planning, ...

PRACTICE AREAS Intellectual property and franchises. ASSOCIATIONS AND PUBLICATIONS Former President of the Intellectual Property Commission of the Confederation of Industrial Chambers of Mexico (Confederación de Cámaras Industriales de los Estados Unidos Mexicanos-CONCAMIN); appointed by CONCAMIN as representative of the Mexican private sector with respect to the Intellectual Property chapter of the Trans-Pacific Partnership Agreement (TPP); Former President of the Mexican Assoc...

Habib Díaz Noriega has extensive experience in dispute resolution concerning several areas of law (i.e. constitutional, amparo, bankruptcy, IP, civil, commercial, family and administrative matters). He is a well known amparo expert (constitutional review process) and has also represented foreign companies in different industries against the Mexican Federal government concerning government contracts before the courts in Mexico. Habib is familiar with the US court system due to his continuous i...

Jorge E. González is a lawyer recognized by Best Lawyers in the practice areas of Banking and Finance Law, Capital Markets Law and Debt and Equity Practice. Jorge E. practices law in Mexico City, Mexico Best Lawyers has recognized Jorge E. González since 2023. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Jorge E. González is held by other lawyers.

Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly experienced trademark attorney who represents many of the firm’s key clients and their well-known brands. His team serves as the heartbeat of Olivares’ trademark practice. Alonso Camargo’s clients “draw confidence from his complete dedication to their cause,” according to World Trademark Review’s WTR 1000. Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly e...