José Manuel Zárate López

After spending many years as a trademark lawyer, I became OLIVARES’ first-ever marketing manager. The role is challenging in many different ways but highly fulfilling. My responsibilities range the full spectrum of the marketing function, including strategy, planning, and operations. My role is very much a new trend in México, and I am pleased to be part of this growing industry. Education Certificate in Publicity and Communication in Instituto Tecnológico de Estudios Supe...

Free School of Law Escuela Libre de Derecho, attorney at law, 1994. Panamerican University (Universidad Panamericana), PhD cum laude 2005. Founding partner of Malpica, Iturbe, Buj y Paredes, Mr Iturbe has represented plaintiffs and defendants in all types of cases and proceedings before the Supreme Court of Justice, as well as federal and state courts. Mr Iturbe’s main area of practice and experience is arbitration and litigation in civil, commercial, bankruptcy and administrative proce...

Juan Carlos Villar focuses on commercial litigation, mediation, arbitration, private and public construction disputes, corporate disputes, international contract negotiation. He is a member of the International Chamber of Commerce (ICC) Institute of World Business Law, the International Bar Association (IBA), and the Young ITA (Institute for Transnational Arbitration at the Center for American and International Law). He served as Coordinator of the Young Arbitrators Committee, Bajío Ch...

Eduardo co-heads the firm’s International Trade and Customs group, He has more than 15 years of experience advising domestic and international companies in many different industries in their international trade and customs operations, including automotive, textiles, retail, chemical, electronics, medical devices, petrochemical, luxury goods, pharmaceutical, software, cosmetics, aerospace, maquiladoras (IMMEX) and trading companies, among others. Eduardo has advised multiple IMMEX compan...

Carlos Sánchez Colorado is a lawyer recognized by Best Lawyers in the practice area of Criminal Defense. Carlos practices law in Mexico City, Mexico Best Lawyers has recognized Carlos Sánchez Colorado since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Carlos Sánchez Colorado is held by other lawyers.

Santiago is a partner at Marván, González Graf y González Larrazolo and is widely recognised as one of Mexico’s leading labour and employment specialists. His practice covers a wide range of areas, including transactional work, labour consulting and dispute resolution. His strong litigation and analytical skills enable him to attract blue-chip corporate clients and prominent financial institutions, for whom he regularly acts as lead counsel in business-critical labo...

Abraham Díaz is a partner and co-chairs OLIVARES’ Privacy and IT Industry groups and has a wealth of knowledge across all areas of intellectual property (IP), with a focus on copyright, trademarks, unfair competition, litigation, licensing and prosecution matters. Abraham Díaz “adds value for clients with diverse portfolios as a result of his tripartite copyright, trademark and unfair competition expertise,” according to World Trademark Review’s WTR 1000....

Intellectual Property specialist and lead of the Copyright department, he has more than 11 years of experience providing services such as the registration of works, reservations of rights for the exclusive use, protection of related rights, application for ISBN and ISSN numbers, right of publicity and image rights specialist, development of contracts and agreements, application for certificates of legality of title and content, and dispute resolution cases. Likewise, providing legal services ...

Ricardo Cajal is a lawyer recognized by Best Lawyers in the practice area of Criminal Defense. Ricardo practices law in Mexico City, Mexico Best Lawyers has recognized Ricardo Cajal since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Ricardo Cajal is held by other lawyers.

Lorena Peniche Franco is a lawyer recognized by Best Lawyers in the practice area of Amparo Law. Lorena practices law in Mexico City, Mexico Best Lawyers has recognized Lorena Peniche Franco since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Lorena Peniche Franco is held by other lawyers.