Corporate Law Trademark Law
Jennifer Ko Craft
Awarded Practice Areas
Biography
Ms. Craft, an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell®, is a shareholder in and the chairman of the firm’s Intellectual Property and Entertainment & Sports Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and appeals before the Copyright Office and enforces clients’ intellectual property rights on the Internet.
In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property, entertainment, and sports fields, including endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers, option and purchase agreements for motion pictures and television shows, production and collaboration agreements for live stage shows and licensing and merchandising agreements.
In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property, entertainment, and sports fields, including endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers, option and purchase agreements for motion pictures and television shows, production and collaboration agreements for live stage shows and licensing and merchandising agreements.
Overview
- The University of Arizona, J.D., graduated 2001
- University of California - Irvine, BA, graduated 1997
- Nevada, State Bar of Nevada
- American Bar Association’s Intellectual Property and Entertainment Sections - Member
- American Intellectual Property Law Association (AIPLA) - Member
- Clark County Bar Association - Member
- Grand Slam For Children hosted by The Andre Agassi Charitable Foundation - Volunteer
- International Trademark Association (INTA) - Member
- State Bar of Nevada’s Technology and Intellectual Property Section - Member
- Nevada, State Bar of Nevada
- American Bar Association’s Intellectual Property and Entertainment Sections - Member
- American Intellectual Property Law Association (AIPLA) - Member
- Clark County Bar Association - Member
- Grand Slam For Children hosted by The Andre Agassi Charitable Foundation - Volunteer
- International Trademark Association (INTA) - Member
- State Bar of Nevada’s Technology and Intellectual Property Section - Member
- The University of Arizona, J.D., graduated 2001
- University of California - Irvine, BA, graduated 1997
Client Testimonials
Awards & Focus

Named "Lawyer of the Year" by Best Lawyers® for:
- Trademark Law, Las Vegas (2023)
- Trademark Law, Las Vegas (2020)
Recognized in The Best Lawyers in America® 2026 for work in:
- Corporate Law
- Trademark Law
Additional Areas of Practice:
- Copyright Law
- Sports Law
Awards:
- Super Lawyers, Mountain States, 2014
- Nationally ranked three years in a row (2006, 2007 and 2008) for the most trademark filings with the United States Patent and Trademark Office
- Best Lawyers of America for Trademark Law, Las Vegas, 2013-2015
- Nevada Business Magazine, Legal Elite List, 2010-2014
- Vegas INC.: Top Lawyer, 2012
- Super Lawyers Rising Star, 2008-2011
- In Business Las Vegas, "40 Under 40", 2010
News & Media
Insights
Additional Information
Case History
Transactions
- Launch of New Product Lines
Assisted client with launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policies for websites, sweepstakes and contest rules, branding of new product lines domestically and internationally, reviewing marketing materials to ensure proper use of their intellectual property, and enforcing the clients’ intellectual property rights against others.
- Securing, Enforcing and Licensing IP
Assisting various companies, including, casino, nightclub, restaurant and bar owners and operators, and real estate developers and management companies in clearing title for property names, securing the rights associated with the names, licensing their intellectual property to others, and enforcing their rights against unauthorized users.
- Endorsement and Sponsorship Agreements
Assisting talent and entertainment and sport companies with licensing their publicity rights and intellectual property to others for merchandising, endorsement and sponsorship purposes and offering private label products and services.
- Clearing Title for Creative Works
Assisting authors and other artists in clearing title for books and other creative works.
- Registration of Trademarks in Foreign Jurisdictions
Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia, Belize and elsewhere.
- Licensing Entertainment Rights
Assisting production companies and artists in the licensing and distribution of their rights in live and recorded musical and dance performances, television shows, and sporting and entertainment events by drafting production agreements, talent agreements, and rights of publicity and location releases, securing rights to perform music and other recordings at events, and registering the trademarks and copyrights embodied in the performances, shows and events.
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