Horacio Alberto Garmendia Salmán

Luis Schmidt joined OLIVARES in 1991, became a partner in 1995, and has almost 40 years of legal experience, with a specialization in copyright in the business of entertainment and culture. He has represented the world’s leading companies in the music, film, television, book publishing, fine art, design, folklore, and software. Mr. Schmidt is head of the firm’s entertainment group, which handles matters pertaining to copyright law and related IP rights, as well as the full range o...

José Manuel Zárate López is a top attorney recognized by Best Lawyers in the practice area(s) of Tax Law. José Manuel, who practices law in Mexico City, Mexico, has been recognized since 2023. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which José Manuel is held by other top lawyers in the same geographic and legal practice area.

Hugo Hernandez is a top attorney recognized by Best Lawyers in the practice area(s) of Administrative Law, Amparo Law and Arbitration and Mediation. Hugo, who practices law in Mexico City, Mexico, has been recognized since 2025. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Hugo is held by other top lawyers in the same geographic and legal practice area.

Guillermo has more than twenty years of experience in tax planning, including taxation of corporate restructuring transactions, mergers, acquisitions, and general tax advice, especially for business and multinational groups with operations in Mexico where he provides advice to achieve fiscal efficiency and provide assistance in developing tax policies for ongoing operations. His experience extends to transfer pricing, including the legal analysis of the implementation of policies, documentati...

Sergio Olivares, Sr. joined OLIVARES in 1987 and today leads the firm with strength and a commitment to transparency, client satisfaction, and personal service. He has been a partner since 1994 and Chairman of the Management Committee since 2009. Mr. Olivares’ breadth of experience is extensive; he is skilled in the prosecution and litigation of intellectual property rights, including trademarks, copyrights, patents, and unfair competition. He is proficient across all areas of intellect...

PRACTICE AREAS Intellectual property, consulting in the field of trademarks and copyright. ASSOCIATIONS AND PUBLICATIONS Mexican Association for the Protection of Intellectual Property (AMPPI); board member (2019-2021); Former President of the Trademark Committee. International Trademark Association (INTA); member of the Internet Committee. Abogadas MX; mentor in the mentorship program. “Finally, a Trademark Opposition System for Mexico” in ExpertGuides magazine. “How trade ...

Erik Daniel Garcia Coronel is a top attorney recognized by Best Lawyers in the practice area(s) of Labor and Employment Law. Erik Daniel, who practices law in Mexico City, Mexico, has been recognized since 2024. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Erik Daniel is held by other top lawyers in the same geographic and legal practice area.

PRACTICE AREAS Intellectual property. ASSOCIATIONS AND PUBLICATIONS Mexican Association for the Protection of Intellectual Property (AMPPI); Former President. Mexican Group of the International Association for the Protection of Intellectual Property (AIPPI); Former president. Inter-American Association of Intellectual Property (ASIPI); Former President. Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO); Former President. Independent Film & Television ...

Jorge has more than 10 years of legal experience. His practice is primarily focused on national and international corporate tax issues as well as wealth management issues. He has experience in a variety of tax matters, including M&A, corporate restructurings, transfer pricing and legal audits. His experience also comprises tax litigation, as well as the implementation of defense strategies before tax and judicial authorities. Jorge has a candidate of Master of Laws (LL.M.) in Internationa...

PRACTICE AREAS Economic competition and corporate. ASSOCIATIONS AND PUBLICATIONS International Bar Association (IBA); Antitrust Committee. American Bar Association (ABA). “Economic Competition: Theory and Practice” Editorial Porrúa (2004); one of the few Mexican books on the subject. ACADEMIC AND PROFESSIONAL EXPERIENCE Lecturer on antitrust law at Universidad Panamericana and Universidad Anáhuac. Advises national and international clients on all areas of competition...