Holger Alt’s work focuses on the defence and enforcement of intellectual property rights (trademarks, company names, design rights). He manages a large number of international trademark portfolios from various industries and advises his clients on the development of national and international trademark strategies as well as cross-border disputes.
Holger Alt has many years of experience in the development of contractual licensing and distribution models and advises on all contract law issues in connection with COVID-19. He also advises companies on unfair competition law disputes and advertising law issues.
His clients include global players (producers, suppliers and retailers) in consumer electronics, the pharmaceutical and biotech industries, as well as the fashion and design sector. He also represents medium-sized companies and a large number of start-ups.