Ginna Winfree Burrell

Ginna Winfree Burrell’s practice is focused on all aspects of alcoholic beverage licensing and regulation. Prior to joining GSRM, Ginna served as Assistant Director and, most recently, as Interim Director of the Tennessee Alcoholic Beverage Commission (TABC). Ginna’s hands-on experience working at the TABC truly gives her a competitive edge and tangible insight into what is needed to overcome any challenges regarding her client’s licensing and/or other alcoholic beverage initiatives. Ginna is professionally connected to many of the decision makers in the alcoholic beverage industry. She understands, from having done the job herself, the often specific information administrators require to realize her client’s desired outcome. Ginna’s practical skills allow her to streamline the licensing process, saving her clients both time and resources.

Ginna’s clients include the restaurants, hotels, bars, clubs, resorts and other venues who serve and/or sell alcoholic beverages, as well as manufacturers, importers, wholesalers and retailers of alcoholic beverages in both Tennessee and beyond state lines. She counsels clients on the full spectrum of alcoholic beverage law disciplines, ranging from state and federal liquor license requirements; to regulatory, entitlement and enforcement matters; to temporary and emergency suspension hearings. Ginna is also involved in probation and consent order violations, disciplinary orders and appeals. In addition, Ginna works productively with the TABC regarding citations, enforcement matters, administrative hearings and other court actions pertaining to alcoholic beverage-related ordinances, statutes and regulations.

With a steadfast focus on getting to yes in all types of negotiations, Ginna consistently delivers outstanding communication abilities. She is proficient in applying the law to everyday business scenarios, particularly when working with antagonistic or difficult personalities. Ginna is not easily daunted by obstacles. Her calm demeanor and multi-dimensional capacity to listen often result in the creation of mutually beneficial solutions that may seem unattainable at the preliminary discussion stage.

Ginna has served as an invited speaker and industry commentator on topics related to the alcoholic beverage industry. She is also the Southern Regional Vice Chair and member of the Board of Directors for the National Conference of State Liquor Administrators.