Gerardo Lozano Alarcón

PRACTICE AREAS Intellectual property, consulting in the field of trademarks and copyright. ASSOCIATIONS AND PUBLICATIONS Mexican Association for the Protection of Intellectual Property (AMPPI); board member (2019-2021); Former President of the Trademark Committee. International Trademark Association (INTA); member of the Internet Committee. Abogadas MX; mentor in the mentorship program. “Finally, a Trademark Opposition System for Mexico” in ExpertGuides magazine. “How trade ...

Founding member and partner since 2016 of the Mexican recognised litigations boutique, Malpica, Iturbe, Buj & Paredes. Rolando Zarate’s practice focuses on civil, commercial, administrative and constitutional litigation, as well as ADRs and bankruptcy proceedings. He has successfully represented companies, financial entities and individuals before the Mexican Supreme Court, federal and local courts, and arbitral panels, and before administrative authorities. Ranked and recognised by...

Associate in the trademarks area from June 2015 to present. Tasks performed: She currently works as an attorney in the trademark area, providing advice and performing various procedures for national and foreign clients in the field of distinctive signs in Mexico and around the world, such as filing applications, searches, assignments of rights, registration of licenses, negotiation of consent documents, responses to official actions, provisional refusals, famous and notorious trademarks, and ...

Founding Partner Location : Mexico City Areas of practice : Corporate, Telecommunications, Radio and Television, Transportation and Logistics, Foreign Investment, Mergers and Acquisitions, NAFTA, Tax, Foreign Trade, Labor-related Matters Languages : English Education Law Degree, 1974 Escuela Libre de Derecho Professional background : Since 1979, Carlos M. Sesma specializes in the area of Communications and, subsequently, in Telecommunications, providing advisory services to more than 100 radi...

Alejandro Luna joined OLIVARES in 1996 and being made partner in 2005, he has been instrumental to the firm’s IP Litigation, Regulatory, and Administrative Litigation practices. He co-chairs the Life Sciences & Pharmaceutical Law industry group and coordinates the Litigation Department. Alejandro Luna has been alternately dubbed “an extraordinary litigator, active at every level,” “responsive and insightful,” and “a knowledgeable IP practitioner offerin...

Sabrina Loyo Larios is a lawyer recognized by Best Lawyers in the practice area of Administrative Law in Mexico City, Mexico. Sabrina earned her Law degree from Escuela Libre de Derecho, graduating Cum Laude. S he completed a diploma in Energy Law at the same institution and a diploma in Amparo Proceedings at the Supreme Court of Justice of Mexico. She also obtained a Master’s Degree in Human Rights from Universidad Carlos III de Madrid, Spain. Her academic experience includes serving a...

Guillermo has more than twenty years of experience in tax planning, including taxation of corporate restructuring transactions, mergers, acquisitions, and general tax advice, especially for business and multinational groups with operations in Mexico where he provides advice to achieve fiscal efficiency and provide assistance in developing tax policies for ongoing operations. His experience extends to transfer pricing, including the legal analysis of the implementation of policies, documentati...

Carlos CB Solano Ortiz is a lawyer recognized by Best Lawyers in the practice area of Administrative Law. Carlos CB practices law in Mexico City, Mexico Best Lawyers has recognized Carlos CB Solano Ortiz since 2027. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Carlos CB Solano Ortiz is held by other lawyers.

Luis Torres is a Mexican corporate lawyer with over 15 years of experience, focused on M&A, Banking and Finance, and Project and Infrastructure Development. He has advised local and international sponsors and financial institutions in high-profile domestic and cross-border transactions across the transportation, telecommunications, and energy sectors. As part of his global experience, Luis worked as a foreign associate at a leading international law firm in its London office. Luis also co...

Erika Baez Elizondo is a lawyer recognized by Best Lawyers in the practice area of Tax Law. Erika Baez practices law in Mexico City, Mexico Best Lawyers has recognized Erika Baez Elizondo since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Erika Baez Elizondo is held by other lawyers.