Gabriela Pellón Martínez

Sofía Gómez is a Labour & Employment lawyer with over 15 years of experience, advising national and multinational companies on complex workplace matters in Mexico. She is a Partner and leads the firm’s labour practice, providing strategic, business-oriented counsel that goes beyond legal compliance and supports broader organizational decision-making. She is known for building trusted, long-term relationships with clients, often acting as a key advisor not only on emplo...

Connie is a Senior Partner and the head of the Trademark Department at Uhthoff, Gomez Vega & Uhthoff, S.C.. She has extensive experience advising clients on the selection, use, and protection of trademarks, which also extends to legal opinions, preparation and prosecution of domestic and foreign trademarks, portfolio management, and contractual matters such as licenses, transfer coexistence and collaboration agreements. She also conducts intellectual property due diligence investigations ...

Juan Carlos Villar focuses on commercial litigation, mediation, arbitration, private and public construction disputes, corporate disputes, international contract negotiation. He is a member of the International Chamber of Commerce (ICC) Institute of World Business Law, the International Bar Association (IBA), and the Young ITA (Institute for Transnational Arbitration at the Center for American and International Law). He served as Coordinator of the Young Arbitrators Committee, Bajío Ch...

Guillermo has more than twenty years of experience in tax planning, including taxation of corporate restructuring transactions, mergers, acquisitions, and general tax advice, especially for business and multinational groups with operations in Mexico where he provides advice to achieve fiscal efficiency and provide assistance in developing tax policies for ongoing operations. His experience extends to transfer pricing, including the legal analysis of the implementation of policies, documentati...

PRACTICE AREAS Intellectual property. ASSOCIATIONS AND PUBLICATIONS Mexican Association for the Protection of Intellectual Property (AMPPI); Former President. Mexican Group of the International Association for the Protection of Intellectual Property (AIPPI); Former president. Inter-American Association of Intellectual Property (ASIPI); Former President. Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO); Former President. Independent Film & Television ...

Mariana is the Managing Partner for our Mexico City Office. Mariana has almost 20 years of legal experience, and is admitted to law practice both in Mexico and in the State of New York, USA. Her practice is primarily focused on two fronts. The first is advising national and multinational companies in domestic and international tax issues (inbound and outbound), including mergers and acquisitions, corporate restructurings, leveraged financing and project financing, tax aspects of compliance an...

The practice of Victor Manuel Frías is focused on commercial law, including competition, mergers and acquisitions, and arbitration. On the competition side, Mr. Frías has represented clients in numerous cartel investigations before the Competition Commission in different industries for over 20 years. He frequently represents clients in pre-merger filings. Mr. Frías has been ranked by different publications as one of Mexico’s premier competition attorneys. He often a...

Mónica Patricia Pérez Santana is a lawyer recognized by Best Lawyers in the practice area of Tax Law. Mónica Patricia practices law in Mexico City, Mexico Best Lawyers has recognized Mónica Patricia Pérez Santana since 2025. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Mónica Patricia Pérez Santana is held by other lawyers.

Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly experienced trademark attorney who represents many of the firm’s key clients and their well-known brands. His team serves as the heartbeat of Olivares’ trademark practice. Alonso Camargo’s clients “draw confidence from his complete dedication to their cause,” according to World Trademark Review’s WTR 1000. Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly e...

PRACTICE AREAS Tax, social security, constitutional and administrative law. Member of the Strategic Committee of the Firm. Recognized as co-head of one of the most prominent tax practices in Mexico. ASSOCIATIONS AND PUBLICATIONS National Association of Corporate Counsel Association (ANADE); Former Chair and Former Coordinator of the Tax Committee. Lex Mundi; Former Worldwide Chair of its Tax Committee. International Fiscal Association (IFA). International Bar Association (IBA); Tax Committee....