Efraín Olmedo Velázquez

After spending many years as a trademark lawyer, I became OLIVARES’ first-ever marketing manager. The role is challenging in many different ways but highly fulfilling. My responsibilities range the full spectrum of the marketing function, including strategy, planning, and operations. My role is very much a new trend in México, and I am pleased to be part of this growing industry. Education Certificate in Publicity and Communication in Instituto Tecnológico de Estudios Supe...

Associate in the trademarks area from June 2015 to present. Tasks performed: She currently works as an attorney in the trademark area, providing advice and performing various procedures for national and foreign clients in the field of distinctive signs in Mexico and around the world, such as filing applications, searches, assignments of rights, registration of licenses, negotiation of consent documents, responses to official actions, provisional refusals, famous and notorious trademarks, and ...

Abraham Díaz is a partner and co-chairs OLIVARES’ Privacy and IT Industry groups and has a wealth of knowledge across all areas of intellectual property (IP), with a focus on copyright, trademarks, unfair competition, litigation, licensing and prosecution matters. Abraham Díaz “adds value for clients with diverse portfolios as a result of his tripartite copyright, trademark and unfair competition expertise,” according to World Trademark Review’s WTR 1000....

Armando Arenas joined OLIVARES in 2000 and became a partner in January 2017. He has experience working on a range of IP matters, including consulting and litigation on trademark, patent, unfair competition, trade dress protection, and misleading advertising cases before the Mexican Institute of Industrial Property (IMPI), Federal Court of Tax and Administrative Affairs (FCTA), Federal Circuit Courts (FCC) and the Supreme Court of Justice (SCJ) Regulatory Affairs and Public Acquisitions. Arman...

The practice of Victor Manuel Frías is focused on commercial law, including competition, mergers and acquisitions, and arbitration. On the competition side, Mr. Frías has represented clients in numerous cartel investigations before the Competition Commission in different industries for over 20 years. He frequently represents clients in pre-merger filings. Mr. Frías has been ranked by different publications as one of Mexico’s premier competition attorneys. He often a...

Samuel Bissu Bazbaz is a top attorney recognized by Best Lawyers in the practice area(s) of Family Law. Samuel, who practices law in Mexico City, Mexico, has been recognized since 2026. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Samuel is held by other top lawyers in the same geographic and legal practice area.

Guillermo Uribe Lara is a top attorney recognized by Best Lawyers in the practice area(s) of Capital Markets Law, Debt and Equity Practice, Real Estate Law and Structured Finance Law. Guillermo, who practices law in Mexico City, Mexico, has been recognized since 2020. This recognition is based on an exhaustive peer-review survey, reflecting the high esteem in which Guillermo is held by other top lawyers in the same geographic and legal practice area.

Associate in the trademark department of Uhthoff, where he has collaborated for more than five years in the provision of services related to the area of Distinctive Signs. He has more than 15 years of experience in the area of Intellectual Property and its related areas, such as, Unfair Competition, Lawful Practices in Commerce, Regulation in Social Networks, Regulation on Advertising, Regulation on Consumer Protection and Regulation on Technological Platforms.

More than 10 years of legal experience, and over 8 years of experience focused on the field of taxation, providing advice and assisting in M&A transactions for national and international clients from different industries. His experience also covers tax controversy and litigation; Pedro has represented large multinationals and financial institutions on tax inspections and refund applications, successfully obtaining tax refunds and resolutions reducing or, in some cases, eliminating potenti...

Before joining Sánchez Devanny, Juan Carlos worked with a Customs and Trade boutique law firm. He is part of the team that launched Sánchez Devanny’s office in Queretaro to serve the Bajio region. Juan Carlos has more than 11 years of experience designing customs operations strategy, export-promotion programs, free trade agreements, tariff classification, and the startup of FDI companies, among other matters, advising the manufacturing industry in different sectors such as...