Dean P. Laing

Dean P. Laing


O'Neil, Cannon, Hollman, DeJong & Laing S.C.

Recognized since 2009

Milwaukee, Wisconsin

Practice Areas

Commercial Litigation

Personal Injury Litigation - Plaintiffs

Product Liability Litigation - Defendants

Lawyer of the Year Badge - 2019 - Product Liability Litigation - Defendants Lawyer of the Year Badge - 2016 - Product Liability Litigation - Defendants Lawyer of the Year Badge - 2012 - Personal Injury Litigation
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Dean P. Laing has been with O'Neil, Cannon, Hollman, DeJong & Laing S.C., a 40-attorney firm headquartered in Milwaukee, Wisconsin, for more than 38 years since graduating cum laude from Marquette University Law School in 1983. He has been on the Board of Directors of the firm since 1990, and was the firm's President from 2015 to 2020.

Location

  • 111 East Wisconsin Avenue, Suite 1400
    Milwaukee, WI 53202

Languages

  • English

Bar Admissions

  • Wisconsin, State Bar of Wisconsin

Affiliations

  • National Board of Trial Advocacy - Civil Trial Specialist

Lawyer of the Year Badge - 2019 - Product Liability Litigation - Defendants Lawyer of the Year Badge - 2016 - Product Liability Litigation - Defendants Lawyer of the Year Badge - 2012 - Personal Injury Litigation

Named "Lawyer of the Year" by Best Lawyers® for:

  • Product Liability Litigation - Defendants, Milwaukee (2019)
  • Product Liability Litigation - Defendants, Milwaukee (2016)
  • Personal Injury Litigation, Milwaukee (2012)

Recognized in The Best Lawyers in America® 2023 for work in:

  • Commercial Litigation
  • Personal Injury Litigation - Plaintiffs
  • Product Liability Litigation - Defendants

Awards:

  • Mr. Laing has repeatedly been recognized by members of the bar and judiciary as one of Wisconsin’s top trial attorneys. Throughout his legal career, he has received numerous recognitions, including the following: · He was rated the second best attorney in Wisconsin out of over 25,000 attorneys in 2019 by Super Lawyers.· He was selected in 2012, 2016, 2017, 2018 and 2019 as one of the “Top 10 Lawyers” in Wisconsin by Super Lawyers/Milwaukee Magazine. Super Lawyers surveys all attorneys and judges in Wisconsin and, based on the results of that survey and other independent research, selects the top 10 attorneys in Wisconsin, regardless of area of practice. · He was selected three times as the "Lawyer of the Year” in Wisconsin by The Best Lawyers in America, "the oldest and most respected peer-review publication in the legal profession." In 2012 he was selected as the “Personal Injury Litigator Lawyer of the Year,” in 2016 he was selected as the “Product Liability Litigation–Defendants Lawyer of the Year,” and in 2019 he was once again selected as the “Product Liability Litigation–Defendants Lawyer of the Year.” He is believed to be the only attorney in Wisconsin to receive “Lawyer of the Year” for his accomplishments as both a plaintiff’s attorney and a defense attorney. · He was selected in 2019 as the “Lawyer of the Year” by the Milwaukee Bar Association. · He was selected for the past 13 years as one of the "Top 50 Lawyers" in Wisconsin by Super Lawyers/Milwaukee Magazine (2006–2018). He is one of only four attorneys out of over 25,000 attorneys in Wisconsin, and the only commercial litigator in Wisconsin, to make the list all 13 years. The honor is given to the 50 Wisconsin attorneys receiving the highest point totals in the statewide balloting, research, and blue-ribbon peer review process, regardless of area of practice. · He was profiled as the Cover Story of the 2014 annual Wisconsin Super Lawyers magazine. · He was selected as one of the "Top 25 Lawyers" in the Milwaukee area by Super Lawyers/Milwaukee Magazine each year since it began publishing the list (2011–2018). The honor is given to the 25 Milwaukee area attorneys receiving the highest point totals in the statewide balloting, research, and blue-ribbon peer review process, regardless of area of practice. · He was selected as one of "Milwaukee's Best Lawyers" by Milwaukee Magazine (June 1990), after being in practice for only seven years. The magazine called Mr. Laing "a brilliant, hard-working attorney who has an impressive record and is a guaranteed star in the immediate future. He's streetwise and he's bright and that's tough to get both.” · He was selected as one of "Milwaukee's Best Lawyers" by Milwaukee Magazine (Feb. 1995). The magazine stated that Mr. Laing is "very bright, hardworking and intense -- no one will outwork him." · He was selected as a recipient of the 2005 "Leader in the Law Award" (its second year in existence) presented by the Wisconsin Law Journal, the statewide weekly newspaper for Wisconsin attorneys and judges. The award is given annually to 10-20 Wisconsin attorneys and judges "whose efforts represent some of the best from our legal community." · He is listed in three categories in The Best Lawyers in America based on a "peer-review survey comprising more than 2.5 million confidential evaluations by the top attorneys in the country:" Commercial Litigation, Personal Injury Litigation–Plaintiffs, and Product Liability Litigation–Defendants. · He was selected as one of “America’s Top 100 High Stakes Litigators” (2018), an invitation-only organization consisting of “the nation's most exceptional trial lawyers for high stakes legal matters.” · He was selected as a founding Lifetime Achievement member of “America's Top 100 Bet-The-Company Litigators” (2019), an invitation only organization consisting of the nation’s “best and most effective” litigators. · He was selected as a founding Lifetime Achievement member of “America’s Top 100 Attorneys” (2016), an invitation only organization consisting of the “nation’s most exceptional attorneys.” The organization called him one of Wisconsin's “most esteemed attorneys.” · He was selected as a "Top 100 Trial Lawyer" by The National Trial Lawyers: Top 100 (2013), an invitation-only organization in which "membership is extended solely to the select few of the most qualified [trial] attorneys from each state who demonstrate superior qualifications of leadership, reputation, influence, stature and public profile." · He was selected as one of the "Top 10 Attorneys" in Wisconsin by the National Academy of Personal Injury Attorneys (2013), which selects the "best of the best" personal injury attorneys in each state by use of a "meticulous, independent selection process [to] resolve the challenge of attorneys claiming to be the best without basis for such a claim, leaving no doubt as to whom the preeminent personal injury attorneys are in each state." · He was selected as a Member of “The Nation’s Top One Percent” by the National Association of Distinguished Counsel (2015), whose roster “consists of the leading legends of the legal profession.” · He was selected as one of “Americas Most Honored Professionals–Top 1%” (2016) by American Registry. The award is given to the top 1% of all professionals based upon “repeated, publicized honors from the press, peers, trade groups and clients over a five year period.” · He was selected as one of the "Top 100 Trial Lawyers" in Wisconsin by The National Trial Lawyers (2007–2018) for his "superior qualifications, trial results, leadership, influence, reputation, stature, and profile in the trial attorney community." · He was selected as one of Lawdragon 3000 Leading Plaintiffs’ Lawyers in America (2007–2018). The publication lists the "best lawyers nationwide” who are “noted for getting the best results and their leadership of the plaintiffs' bar." A total of 11 Wisconsin attorneys made the initial list. · He was elected a Fellow of the Litigation Counsel of America (2010), an "invitation only trial lawyer honorary society" based upon "effectiveness and accomplishment in litigation, both at the trial and appellate levels, and superior ethical reputation." · He was elected a Fellow of the Wisconsin Law Foundation (2016), which is limited to 2.5% of the State Bar’s total members and “honor[s] members of the State Bar of Wisconsin who have both achieved significant accomplishments in their career and contributed leadership and service to their communities.” · He was elected a Fellow of the American Bar Foundation (2016), an “honorary organization of lawyers, judges and legal scholars whose public and private careers have demonstrated outstanding dedication to the welfare of their communities and to the highest principles of the legal profession.” · He was selected as a "Leading Lawyer" by MKE Lifestyle Magazine (formerly M Magazine) (2012–2018), which lists "Milwaukee's highest-ranked attorneys" based on a "proprietary algorithm [used by Avvo which] rates all lawyers on a 10-point scale, factoring in peer endorsements as well as experience, education, training, speaking, publishing, and awards." · He has an AV Preeminent 5.0 out of 5.0 rating by Martindale-Hubbell, which is the highest rating possible and "a testament to the fact that a lawyer's peers rank him or her at the highest level of professional excellence." · He has a 10.0 out of 10.0 rating by Avvo, a national attorney rating service which uses a mathematical model to rate attorneys based on experience, professional achievements, industry recognition, and professional conduct. Judges have likewise recognized Mr. Laing’s accomplishments, stating: · The Honorable Kitty K. Brennan, then a trial court judge and now a retired judge of the Wisconsin Court of Appeals, said that Mr. Laing is an attorney "of the highest standing in [his] profession" and one of the "best . . . lawyers I've ever seen" in a Decision issued on April 15, 2005 in Southeast Wisconsin Professional Baseball Park District v. Mitsubishi Heavy Industries America, Inc., Milwaukee County Case No. 02-CV-60. · The Honorable Paul R. Van Grunsven, a trial court judge in Milwaukee County, said that Mr. Laing is one “of the best lawyers in town or in the state” in a hearing held on April 5, 2021 in In re the Estate of Kathleen D’Acquisto, Milwaukee County Case No. 15-PR-1971. · The late Honorable Rudolph T. Randa, then a judge with the United States District Court for the Eastern District of Wisconsin, said that Mr. Laing is "an aggressive and indisputabl[y] qualified independent counsel" in a Decision issued on September 27, 2001 in Marshall & Ilsley Trust Co. v. Leslie, E.D. Wis. Case No. 97-C-427.

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Articles/Presentations

  • Mr. Laing is board certified in Civil Trial Advocacy and Civil Pretrial Practice Advocacy by the National Board of Trial Advocacy, and is a frequent author and speaker on legal issues involving evidence, torts, insurance and trial tactics.

  • Mr. Laing is board certified in Civil Trial Advocacy and Civil Pretrial Practice Advocacy by the National Board of Trial Advocacy, and is a frequent author and speaker on legal issues involving evidence, torts, insurance and trial tactics. He has authored 42 journal articles and book chapters, including the Evidence Chapter of the Wisconsin State Bar's annual book entitled Annual Survey of Wisconsin Law each year (but two) from 1987 to 2016; been an invited speaker at 32 legal seminars/workshops; and been counsel in 70 published/reported decisions, many of which made new law.

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