David G. Mallen

David G. Mallen


Loeb & Loeb LLP

Recognized since 2018

New York, New York

Practice Areas

Advertising Law

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David Mallen is an advertising and media attorney who focuses his practice on helping marketers from a variety of industries with national advertising campaigns, analysis of claim substantiation issues, compliance with consumer protection law, and resolution of advertising disputes.

An experienced trial lawyer, David represents clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former deputy director of the National Advertising Division of the Council of the Better Business Bureau, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board and other self-regulatory bodies. David also represents clients in investigations before the Federal Trade Commission and state agencies.

David has particular experience providing legal guidance on the advertising of information technology, telecommunication services, food and beverages, consumer household products, OTC drugs, dietary supplements and financial services. Additionally, he counsels clients on advertising, regulatory and privacy issues in social media and mobile platforms, including influencer marketing. He also has deep knowledge of matters involving sophisticated product testing, consumer surveys, and “green” claims in advertising and marketing.

Known for his practical approach and deep knowledge of his clients’ competitive business landscapes, David works to help marketers and advertisers think several steps ahead to develop effective campaigns and avoid or overcome competitive or regulatory challenges.

Location

  • 345 Park Avenue
    New York, NY 10154

Education

  • Albany Law School, J.D.
  • Cornell University, B.S.

Bar Admissions

  • New York, 1993

Court Admissions

  • U.S. District Court for the Eastern District of New York
  • U.S. District Court for the Southern District of New York

Loeb & Loeb LLP
Headquarters: Los Angeles, California

85 The Best Lawyers in America® awards

29 Best Lawyers: Ones to Watch in America awards

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Recognized in The Best Lawyers in America® 2022 for work in:

  • Advertising Law

Publications

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