Craig R. Tractenberg

Craig R. Tractenberg


Fox Rothschild LLP

Recognized since 2009

Philadelphia, Pennsylvania

Practice Areas

Franchise Law

Lawyer of the Year Badge - 2021 - Franchise Law Lawyer of the Year Badge - 2020 - Franchise Law Lawyer of the Year Badge - 2018 - Franchise Law Lawyer of the Year Badge - 2012 - Franchise Law
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Craig Tractenberg is the leader of the Global Disputes team. He structures and resolves disputes through litigation and arbitration, dealing with franchises, licenses, intellectual property, business torts and insolvency issues. He has represented individuals, companies and governments in litigation before state and federal courts and in international arbitration forums such as AAA, ICDR, ICC and ICSID.

What do you focus on?

I focus on developing and protecting the financial equity and brand equity of franchise companies, real estate projects, and energy projects.

For franchise companies, I regularly structure new franchise programs, many of which are international.

In addition, I lead a team that focuses on international dispute resolution including international arbitration, cross-border interim relief and injunctions, cross-border litigation, enforcement of judgments and insolvency proceedings. The team also provides strategic negotiation of arbitration, venue and choice of law clauses.

Litigation

I have successfully prosecuted several injunctions against unfair competition and trademark infringement in federal courts. I also have over 30 years of experience defending franchise companies against claims by franchisees for fraud and business torts.

I recently obtained a jury trial verdict in favor of my client in a complex fraud scheme. After the jury trial success, related cases were mediated into settlements totaling several millions of dollars.

I’ve prosecuted or defended fraud, defamation and unfair competition cases and also enforce and defend trade secrets and restrictive covenants in state and federal courts.

Global Disputes

I recently successfully defended the Republic of Turkey against an investor claim before the International Centre for Resolution of Investor Disputes in Paris. This follows the successful defense of the Republic of Turkey before the ICC in Geneva. I also successfully represented a claimant U.S. company on an intellectual property licensor’s claim brought against a Brazilian licensee before the ICDR.

Currently, I am representing a plaintiff in a trade secrets case in federal court involving secrets misappropriated from an international company located in China. I anticipate ever increasing franchise brand and licensing issues developing internationally.

Locations

  • 2000 Market Street, 20th Floor
    Philadelphia, PA 19103-3222
  • 101 Park Avenue, 17th Floor
    New York, NY 10178

Education

  • La Salle University, BA
  • Temple University , J.D.

Bar Admissions

  • Pennsylvania, Pennsylvania Bar Association
  • New York, New York State Bar Association
  • New Jersey, New Jersey Bar Association

Fox Rothschild LLP
Philadelphia, Pennsylvania

192 The Best Lawyers in America® awards

72 Best Lawyers: Ones to Watch in America awards

Lawyer of the Year Badge - 2021 - Franchise Law Lawyer of the Year Badge - 2020 - Franchise Law Lawyer of the Year Badge - 2018 - Franchise Law Lawyer of the Year Badge - 2012 - Franchise Law

Named "Lawyer of the Year" by Best Lawyers® for:

  • Franchise Law, New York City (2021)
  • Franchise Law, Philadelphia (2020)
  • Franchise Law, Philadelphia (2018)
  • Franchise Law, New York City (2012)

Recognized in The Best Lawyers in America® 2023 for work in:

  • Franchise Law

Special Focus

  • Bankruptcy
  • Class Actions
  • Franchisors
  • International
  • Litigation
  • Litigation
  • Mergers & Acquisitions
  • Native American
  • Trademark

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Publications

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