Carlos Axel Báez Zarazúa

After spending many years as a trademark lawyer, I became OLIVARES’ first-ever marketing manager. The role is challenging in many different ways but highly fulfilling. My responsibilities range the full spectrum of the marketing function, including strategy, planning, and operations. My role is very much a new trend in México, and I am pleased to be part of this growing industry. Education Certificate in Publicity and Communication in Instituto Tecnológico de Estudios Supe...

Armando Arenas joined OLIVARES in 2000 and became a partner in January 2017. He has experience working on a range of IP matters, including consulting and litigation on trademark, patent, unfair competition, trade dress protection, and misleading advertising cases before the Mexican Institute of Industrial Property (IMPI), Federal Court of Tax and Administrative Affairs (FCTA), Federal Circuit Courts (FCC) and the Supreme Court of Justice (SCJ) Regulatory Affairs and Public Acquisitions. Arman...

Roberto is partner of TC&L and specialist in the tax law team of the firm. Through his career, Roberto has developed his practice in the fields of strategic tax control (as former tax official), as well as in the fields of tax advisory, tax planning and estate planning, both national and internationally; transfer pricing and intercompany transactions; tax consequences of corporate restructures, and tax litigation, among others. Roberto holds a degree in Law from the “Universidad de ...

Leslie Palma is a lawyer recognized by Best Lawyers in the practice areas of Administrative Law, Employee Benefits Law and Labor and Employment Law. Leslie practices law in Mexico City, Mexico Best Lawyers has recognized Leslie Palma since 2020. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Leslie Palma is held by other lawyers.

César Chavez is a lawyer recognized by Best Lawyers in the practice area of Administrative Law. César practices law in Mexico City, Mexico Best Lawyers has recognized César Chavez since 2023. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which César Chavez is held by other lawyers.

Gustavo Alcocer manages the Corporate and Commercial Law Group at OLIVARES, advising domestic and foreign businesses and the owners of those businesses on Mexican and cross-border corporate and commercial transactions. He serves as outside general counsel in Mexico to many of his domestic and foreign clients, and also represents emerging and middle-market companies, including closely-held businesses from Mexico, the United States, Canada and Latin America. Mr. Alcocer’s significant expe...

Juan Carlos Torra Lozano is a lawyer recognized by Best Lawyers in the practice areas of Employee Benefits Law and Labor and Employment Law. Juan Carlos practices law in Mexico City, Mexico Best Lawyers has recognized Juan Carlos Torra Lozano since 2025. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Juan Carlos Torra Lozano is held by other lawyers.

Associate in the trademark department of Uhthoff, where he has collaborated for more than five years in the provision of services related to the area of Distinctive Signs. He has more than 15 years of experience in the area of Intellectual Property and its related areas, such as, Unfair Competition, Lawful Practices in Commerce, Regulation in Social Networks, Regulation on Advertising, Regulation on Consumer Protection and Regulation on Technological Platforms.

José Antonio Vázquez Cobo is a lawyer recognized by Best Lawyers in the practice areas of Amparo Law and Arbitration and Mediation. José Antonio practices law in Mexico City, Mexico Best Lawyers has recognized José Antonio Vázquez Cobo since 2019. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which José Antonio Vázquez Cobo is held by other lawyers.

Andrés Cámara Perez is a lawyer recognized by Best Lawyers in the practice areas of Administrative Law and Labor and Employment Law. Andrés Cámara practices law in Mexico City, Mexico Best Lawyers has recognized Andrés Cámara Perez since 2023. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Andrés Cámara Perez is held by other lawyers.