Carlos Axel Báez Zarazúa

Intellectual Property specialist and lead of the Copyright department, he has more than 11 years of experience providing services such as the registration of works, reservations of rights for the exclusive use, protection of related rights, application for ISBN and ISSN numbers, right of publicity and image rights specialist, development of contracts and agreements, application for certificates of legality of title and content, and dispute resolution cases. Likewise, providing legal services ...

María del Carmen Sada is a lawyer recognized by Best Lawyers in the practice area of Intellectual Property Law. María del Carmen practices law in Mexico City, Mexico Best Lawyers has recognized María del Carmen Sada since 2025. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which María del Carmen Sada is held by other lawyers.

Jorge has more than 10 years of legal experience. His practice is primarily focused on national and international corporate tax issues as well as wealth management issues. He has experience in a variety of tax matters, including M&A, corporate restructurings, transfer pricing and legal audits. His experience also comprises tax litigation, as well as the implementation of defense strategies before tax and judicial authorities. Jorge has a candidate of Master of Laws (LL.M.) in Internationa...

Jorge Gutiérrez is a lawyer recognized by Best Lawyers in the practice area of Commercial Litigation. Jorge practices law in Mexico City, Mexico Best Lawyers has recognized Jorge Gutiérrez since 2026. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which Jorge Gutiérrez is held by other lawyers.

Associate in the trademarks area from June 2015 to present. Tasks performed: She currently works as an attorney in the trademark area, providing advice and performing various procedures for national and foreign clients in the field of distinctive signs in Mexico and around the world, such as filing applications, searches, assignments of rights, registration of licenses, negotiation of consent documents, responses to official actions, provisional refusals, famous and notorious trademarks, and ...

Turenna Ramirez Ortiz is a corporate trade attorney in Holland & Knight's Mexico City office. Ms. Ramirez focuses on advising multinational companies on cross-border transactions related to international trade, customs and non-tariff regulations. Ms. Ramirez has more than 25 years of experience, and her clients include automotive, retail, chemical, petrochemical, luxury goods, pharmaceuticals, software, cosmetics, electronics, maquiladoras (IMMEX) and trading companies. She handles strate...

Mónica Schiaffino has been practicing labor law for almost two decades and is an experienced litigator and advice lawyer. She has extensive experience with implementation of pension plans; coordinating and implementing labor structures dealing with expatriates; employee and business transfers; internal labor regulations and compliance; employee handbooks, policies and employment contracts; incentive plans; confidentiality agreements; conducting due diligence and compliance investigatio...

Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly experienced trademark attorney who represents many of the firm’s key clients and their well-known brands. His team serves as the heartbeat of Olivares’ trademark practice. Alonso Camargo’s clients “draw confidence from his complete dedication to their cause,” according to World Trademark Review’s WTR 1000. Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly e...

César Chavez is a lawyer recognized by Best Lawyers in the practice area of Administrative Law. César practices law in Mexico City, Mexico Best Lawyers has recognized César Chavez since 2023. The Best Lawyers recognition is based on a peer-review survey of lawyers in the same geographic region and legal practice area. The recognition reflects the professional regard in which César Chavez is held by other lawyers.

With just over 15 years of experience in Intellectual Property, she collaborated with the firm's Trademark team for 14 years, advising clients on strategies, prosecution and litigation in Mexico and around the world. Currently, she has joined the firm's Patent team, following up on administrative issues related to clients in Mexico and abroad and is in charge of the firm's Data Privacy Area, assisting clients in Mexico and abroad, in the control and management of personal data owned by third ...