Bruce Copeland

Bruce Copeland is a partner in the firm’s commercial litigation practice, and former deputy department head for the firm’s entire Litigation practice. He represents and counsels a variety of businesses with respect to a variety of concerns, including advertising and labeling issues, false and misleading advertising, trade secrets, complex commercial litigation in federal and state court, litigation avoidance, and a broad range of areas in the food and beverage industry.

I focus my practice on three main areas—counseling and litigation in the food and beverage industry, unfair competition and trade practices, including false and misleading advertising, and commercial litigation—leveraging more than 30-years of experience to help clients manage their most complex and sensitive matters.

I advise suppliers, importers, wholesalers, and retailers in the food and beverage industry in litigious, transactional, and regulatory matters at both the federal and state levels. My clients include a publicly held premium wine and beer producer, one of the iconic names in the cider industry, a number of craft brewers, and a wide range of other companies in the food and beverage industry.

I represent a variety of businesses in unfair competition and trade practice matters, with a focus on false and misleading advertising claims, misappropriation of trade secret counseling, and litigation. I counsel clients that include food and beverage companies, financial institutions, foreign and domestic technology companies, and other businesses.

I also represent a variety of clients in commercial litigation, with a focus on complex business disputes, including commercial contract disputes, licensing and distribution disputes, corporate and fiduciary liability matters, unfair business practices, partner and shareholder disputes, corporate raiding issues, patent infringement disputes, class action defense, and labor relations matters.