Bruce has successfully handled a wide variety of complex cases, ranging from stock transfer fraud to defective products causing life-altering injuries. His outstanding trial work has pitted him against such diverse entities as General Motors Corporation, Isuzu Motor Co., American Appliance Corporation, Robertson Honda, Schlumberger Corp., Ford Motor Company, Ambassador Insurance Company, International Telephone and Telegraph (ITT), Globe Machinery Company, LA Fitness, Turner Construction Company, the City of Los Angeles, the County of Imperial, and the State of California. He currently represents numerous people suffering from catastrophic harm such as quadriplegia, paraplegia, brain damage, burns and death.
He represented television news reporter Adrienne Alpert in her case involving injuries from electrical shock, executive producer Gary Binkow (Finding Neverland) in his case against Ozzy and Sharon Osbourne for breach of contract, and independent producer Leigh Ann Burton in her case against Oscar de la Hoya for wrongfully using her reality television show idea. He currently represents companies and individuals harmed in the business arena and in matters involving catastrophic personal injury and death.
Bruce has been named one of the “Top Ten Southern California Superlawyers” every year since the inception of the list in 2004. He was also previously named “top point getter” by Superlawyers in 2008. He is also named in “Best Lawyers in America” and has been honored as its “Lawyer of the Year” in personal injury for Los Angeles.
Bruce served as President of the Consumer Attorneys Association of Los Angeles (1994) and has received its “Trial Lawyer of the Year Award” and its “Ted Horn Memorial Award.” The Century City Bar Association named him its “Litigator of the Year.” The Consumer Attorneys of California elected Bruce its President (2001) and has presented him with its “Robert E. Cartwright Award,” its “Edward I. Pollock Award,” and its “Marvin E. Lewis Award.”
California Lawyer Magazine named Bruce “One of California’s Most Respected Plaintiff’s Lawyers” and the Los Angeles Daily Journal has repeatedly named him as one of the “100 Most Influential Attorneys in California.” He has been named by Lawdragon to its list of “The 500 Leading Lawyers in America,” and its list of “The 500 Leading Litigators in America” on four occasions.
Bruce was elected a Fellow of the American College of Trial Lawyers, a Fellow of the International Academy of Trial Lawyers, and a Fellow of the International Society of Barristers. He is a member of the Association of Business Trial Lawyers and has served on its Board of Governors. He is a Founding Member of Trial Lawyers for Public Justice, and he co-chaired the Legal Aid Foundation of Los Angeles' 2002 Annual Law Firm Campaign.
Elected to the American Board of Trial Advocates (ABOTA), Bruce holds the rank of Advocate and has served on ABOTA's National Board of Directors. He is a recipient of the "Civility Award" from the Los Angeles Chapter of ABOTA.
Bruce was honored by the Foundation For Taxpayer and Consumer Rights with its "Lifetime Legal Achievement Award." Loyola Law School presented Bruce with its "Champions of Justice" award. The Association of Southern California Defense Counsel presented Bruce with its “Civil Advocate Award.”
In 1995, Bruce chaired the statewide CAOC-CAALA Joint Mandatory Continuing Legal Education Committee, which educated plaintiffs' attorneys on how to better serve their clients. As an author, Bruce has written several publications including "Chapter 55, Industrial (Heavy) Machinery," Matthew Bender Products Liability Practice Guide, 1988; and "Anatomy of a Civil Jury Trial," 1992. He is a frequent guest lecturer at professional seminars.
Bruce is active in a number of community activities. He serves on the Board of Directors for the Success Through the Arts Foundation which benefits arts programs in South LA. A firm believer in the value of education, Bruce is a member of the University of Notre Dame's College of Arts and Letters Advisory Council and is President-elect of the University of Texas School of Law Alumni Association. Bruce has endowed three scholarships to enable deserving students to attend the University of Notre Dame, including the Mr. and Mrs. Eugene H. Broillet Scholarship, the Eugene H. Broillet Scholarship, and the John and Betty Foster Scholarship, as well as a graduate stipend fund in the names of two of his uncles, Joseph and Frank Ferrara. He also endowed a scholarship in honor of his parents to enable recipients to attend the University of Texas School of Law, which is Bruce's law school alma mater. Bruce also established a computer classroom and a high tech teaching facility at his high school in El Paso, Texas, Cathedral High School.
Bruce is from El Paso, Texas. He received his B.A. from the University of Notre Dame (1971) and his J.D. from the University of Texas (1974).
He is admitted to the State Bar of California and the State Bar of Texas. He is married to Norah and they have a son, Dalton.