Brian L. Heidelberger

Brian L. Heidelberger

Loeb & Loeb LLP

Recognized since 2007

Chicago, Illinois

Practice Areas

Advertising Law

Litigation - Intellectual Property

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Over the past 25 years, Brian Heidelberger has represented a multitude of the nation’s most revered brands and agencies in the marketing of their products and services. Recognized as Chicago “Lawyer of the Year” in Advertising Law by Best Lawyers and cited by Chambers USA as a “practical solutions-oriented lawyer” and an “expert in the field of advertising,” Brian is sought after by clients for his cutting-edge legal and industry knowledge, responsiveness and creativity.

His diverse skill set includes providing advice and guidance in the following areas.

  • Advertising: Clearance, claim substantiation, music/talent/sponsorship licensing, branded entertainment, agency/client agreements, children’s advertising, regulated industries, and Screen Actors Guild matters
  • Promotions: Sweepstakes, contests, coupons, rebates, gift cards, loyalty programs, event/cause/entertainment marketing, and related transactions
  • Privacy: All consumer privacy law issues, such as e-mail marketing, text messaging, behavioral advertising, and marketing to children
  • New/Social Media: Social media, native advertising, user-generated content, mobile marketing, e-commerce, and domain names
  • Media/Digital Marketing: Media agency and technology agreements, including media buying, planning, placement, SaaS and PaaS, programmatic advertising services, targeted advertising, cloud-based platforms and tools, data-driven marketing agreements, and e-commerce
  • Litigation and Dispute Resolution: False and misleading advertising, copyright and trademark infringement, right of publicity and cybersquatting, including FTC, AG, NAD, SAG, and UDRP actions
  • Trademark, Copyright, and Right of Publicity: Clearance, protection, licensing and maintenance of trademarks, copyrights, domain names, and other intellectual property
  • Entertainment, Sports and Gaming: Assistance to brands, media and producers in the areas of motion pictures, television, podcasts, games and events
  • Athletes and Agents: Assistance to athletes and entertainers in the areas of trusts and estates, corporate matters, nonprofit foundations, intellectual property, domain names, and sponsorship

Brian is a frequent speaker, writer and creator of the popular Mini Law Lessons video series addressing topics related to brand marketing, promotions and intellectual property.

Outside of his practice, he is a founding member of Allies of Innocence, a nonprofit that provides free trauma and grief counselling to children and families affected by gun violence in Chicago.

  • 321 North Clark, Suite 2300
    Chicago, IL 60654
  • Illinois Institute of Technology, J.D.
  • Indiana University Bloomington, B.A.

Loeb & Loeb LLP
Headquarters: Los Angeles, California

91 The Best Lawyers in America® awards

48 Best Lawyers: Ones to Watch® in America awards

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Lawyer of the Year Badge - 2022 - Advertising Law Lawyer of the Year Badge - 2014 - Advertising Law
Named "Lawyer of the Year" by Best Lawyers® for:
  • Advertising Law, Chicago (2022)
  • Advertising Law, Chicago (2014)
Recognized in The Best Lawyers in America® 2024 for work in:
  • Advertising Law
  • Litigation - Intellectual Property
Special Focus:
  • Entertainment
  • Sports
Additional Areas of Practice:
  • Copyright Law
  • Entertainment Law - Music
  • Media Law
  • Privacy and Data Security Law
  • Sports Law
  • Trademark Law

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