Recognized in Best Lawyers since 2027 
Anthony (Tony) Pavel guides clients through a comprehensive array of food and drug regulatory matters with his extensive knowledge of U.S. Food and Drug Administration (FDA) regulations related to food (including animal food and pet food), food additives and ingredients, dietary supplements, and cosmetics. In addition to FDA matters, Tony assists clients with issues related to the U.S. Federal Trade Commission (FTC), the U.S. Department of Agriculture (USDA), and other regulatory bodies around the world.
Tony counsels clients in obtaining the authorization of new food ingredients, complying with manufacturing requirements, promotional and labeling claims, and regulatory compliance within the global supply chain. Clients seek his advice in navigating self-determined Generally Recognized as Safe (GRAS) positions and submitting GRAS Notices, New Dietary Ingredient Notifications (NDINs), food additive petitions (FAPs), and color additive petitions (CAPs) to FDA. He also helps clients navigate recall and market withdrawal strategies, import detentions, seizures, and alleged food tampering.
Prior to joining Keller and Heckman, Tony was in private practice at a major international law firm, followed by in-house positions leading a global food law team at a major food, agricultural, and industrial products producer and Deputy General Counsel, Global Food Law for a consumer biology startup. Tony’s in-house corporate experience helped shape his approach to practical, actionable advice and effective solutions for clients. Tony is frequently invited to speak at domestic and global conferences on food ingredients, food additives, and related policy matters.
Tony counsels clients in obtaining the authorization of new food ingredients, complying with manufacturing requirements, promotional and labeling claims, and regulatory compliance within the global supply chain. Clients seek his advice in navigating self-determined Generally Recognized as Safe (GRAS) positions and submitting GRAS Notices, New Dietary Ingredient Notifications (NDINs), food additive petitions (FAPs), and color additive petitions (CAPs) to FDA. He also helps clients navigate recall and market withdrawal strategies, import detentions, seizures, and alleged food tampering.
Prior to joining Keller and Heckman, Tony was in private practice at a major international law firm, followed by in-house positions leading a global food law team at a major food, agricultural, and industrial products producer and Deputy General Counsel, Global Food Law for a consumer biology startup. Tony’s in-house corporate experience helped shape his approach to practical, actionable advice and effective solutions for clients. Tony is frequently invited to speak at domestic and global conferences on food ingredients, food additives, and related policy matters.
