Recognized in Best Lawyers since 2025 
Alex Kaplan is a partner at Oppenheim + Zebrak and opened the firm’s New York office in 2020 following two decades at a leading international firm. He brings more than 25 years of experience as an intellectual property litigator representing leading music, media, sports, and entertainment clients in high-stakes copyright, trademark, and advertising matters.
In false advertising and trademark disputes, Alex represents clients across numerous industries before federal courts and the National Advertising Division of the Council of the Better Business Bureau. He has represented both plaintiffs and defendants in Lanham Act cases nationwide, including preliminary injunction hearings and jury trials, and frequently counsels clients on advertising and marketing claim substantiation and review. His trademark and advertising clients have included international consumer products and food and beverage companies, fashion brands, sports leagues, and recording artists.
Alex’s copyright and media-related practice focuses on mass infringement cases against AI companies, internet service providers, and social media platforms, as well as counseling clients on rights-related legal and business issues. His clients have included music publishers and record labels, recording artists, news media companies, and academic publishers.
