Recognized in Ones to Watch since 2026 
Aaron K. Haar focuses his practice on intellectual property, internet law, unfair competition, false advertising, defamation, and business litigation. He helps businesses and individuals protect and enforce their rights in trademarks, copyrights, trade secrets, and domain names, providing strategic counsel through complex legal challenges.
Aaron secures trademark and copyright registrations and defends them against infringement. He also represents clients in unfair competition and false advertising disputes, helping businesses protect their market position and reputation against deceptive or unlawful competitive practices. When disputes arise, he guides clients through pre-litigation strategy and represents them in state and federal courts across the country, as well as before the Trademark Trial and Appeal Board (TTAB) at the United States Patent and Trademark Office (USPTO) and in Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings.
Whether pursuing claims on a client’s behalf or defending against them, Aaron brings a practical, business-minded approach to disputes that often move quickly and carry significant reputational stakes.
