Insight

Try To Be Better Every Day

The real secret to sustainable growth in business is making “better” your default setting.

Neal H. Bookspan

Neal H. Bookspan

April 2, 2025 06:00 PM

Let me tell you something straight – mediocrity is a choice, and excellence is a habit. I’ve spent my career watching companies rise and fall, and the one constant separator between success and failure is the relentless pursuit of improvement. When you wake up each morning, ask yourself: “What’s one thing I can do better today than I did yesterday?” Maybe it’s tightening up a process, streamlining your team’s communication, or finally implementing that new project management system you’ve been putting off.

I see too many business leaders getting comfortable with “good enough.” But the truth is that “good enough” is just another way of saying “not good enough.” Your competitors are looking to improve. In our tech-centric world, our clients’ expectations are evolving requiring us to improve or be left behind. Standing still is moving backward. This applies no matter your line of work because the principle remains the same.

The most successful business leaders I’ve counseled all share this common trait: they’re obsessed with incremental improvements. They understand that transformation doesn’t happen overnight – it’s the result of consistent, deliberate steps forward. They track metrics, gather feedback, and most importantly, they act on that information. They’re not afraid to admit when something isn’t working and pivot accordingly. This is where real growth happens, in those small, daily decisions to do things better.

For my fellow attorneys, this mindset is particularly crucial. The practice of law isn’t static. It’s evolving with technology, precedent, and social change. Every brief you write, every negotiation you handle, every client interaction is an opportunity to refine your craft. The best lawyers I know treat each case as a learning experience, constantly updating their playbook and sharpening their skills. It’s not about being perfect; it’s about being better than you were yesterday.

Remember, your reputation is built on the cumulative effect of thousands of small actions. Each time you choose the harder right over the easier wrong, each time you put in the extra effort to double-check those figures, each time you take a moment to mentor a junior colleague, you’re not just improving yourself, you’re building a legacy of excellence that will define your career and your organization’s success. The real secret to sustainable growth in business is making “better” your default setting.

Trending Articles

Introducing the 2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore


by Jennifer Verta

This year’s awards reflect the strength of the Best Lawyers network and its role in elevating legal talent worldwide.

2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore

Revealing the 2026 Best Lawyers Awards in Germany, France, Switzerland and Austria


by Jamilla Tabbara

These honors underscore the reach of the Best Lawyers network and its focus on top legal talent.

map of Germany, France, Switzerland and Austria

Effective Communication: A Conversation with Jefferson Fisher


by Jamilla Tabbara

The power of effective communication beyond the law.

 Image of Jefferson Fisher and Phillip Greer engaged in a conversation about effective communication

The 2025 Legal Outlook Survey Results Are In


by Jennifer Verta

Discover what Best Lawyers honorees see ahead for the legal industry.

Person standing at a crossroads with multiple intersecting paths and a signpost.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Jefferson Fisher: The Secrets to Influential Legal Marketing


by Jennifer Verta

How lawyers can apply Jefferson Fisher’s communication and marketing strategies to build trust, attract clients and grow their practice.

Portrait of Jefferson Fisher a legal marketing expert

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

A Guide to Workers' Compensation Law for 2025 and Beyond


by Bryan Driscoll

A woman with a laptop screen reflected in her glasses

Best Lawyers Launches CMO Advisory Board


by Jamilla Tabbara

Strategic counsel from legal marketing’s most experienced voices.

Group photo of Best Lawyers CMO Advisory Board members

Common Law Firm Landing Page Problems to Address


by Jamilla Tabbara

Identify key issues on law firm landing pages to improve client engagement and conversion.

Laptop showing law firm landing page analytics

Changes in California Employment Law for 2025


by Laurie Villanueva

What employers need to know to ensure compliance in the coming year and beyond

A pair of hands holding a checklist featuring a generic profile picture and the state of California

New Employment Law Recognizes Extraordinary Stress Is Everyday Reality for NY Lawyers


by Bryan Driscoll

A stressed woman has her head resting on her hands above a laptop

Turn Visitors into Clients with Law Firm Website SEO That Converts


by Jamilla Tabbara

Learn how to create high-converting law firm landing pages that drive client engagement and lead generation.

Laptop screen displaying website tools to improve client conversion rates

Best Lawyers Introduces Smithy AI


by Jamilla Tabbara

Transforming legal content creation for attorneys and firms.

Start using Smithy AI, a content tool by Best Lawyers

SEO for Law Firms: Overcoming Common Challenges


by Jamilla Tabbara

Tackle common SEO challenges and take the next step with our guide, How to Make Your Law Firm Easier to Find Online.

Graphic image of a phone displaying SEO rankings, with positions 1, 2 and 3 on the screen

Medical Malpractice Reform Trends in Texas, Utah, Georgia and SC


by Bryan Driscoll

A fresh wave of medical malpractice reform is reshaping the law.

Medical Malpractice Reform Trends hed